Creative Concepts Asks: Do You Unplug?
This past weekend marked the second annual National Day of Unplugging, a 24-hour respite from technology of all sorts. I participated last year and this year, although I only partially unplugged; I steered clear of the Internet but watched college basketball on television with my…
Creative Concepts Shares 11 Ways We Help Our Clients Stand Out on Twitter
If you think writing novels (or blog posts) is hard, try tweeting for a living. In most forms of communication, the audience invites you to spin your story and enchant them over time. Even a 30 second TV commercial gives you half a minute to…
Getting Ahead on Your Social Media Spring Cleaning
Here at Creative Concepts, we regularly re-evaluate our social media strategies based on what our metrics tell us is (and isn’t) working. You probably do, too. And yet, if you’re anything like us, while you’re busy tackling the big picture and the day-to-day details, certain…
Simplifying & Streamlining Social Media
These (quite good) Five Organizing Principles for Social Media by Judy Shapiro have us thinking… how did social media ever get so complicated in the first place? Part of it is the vast number of tools we have at our disposal. Since most of them…
Don’t Confuse Statistics for Success
Welcome to the first work week of 2011! Before you dive headfirst into your lengthy list of New Year’s resolutions, we here at Creative Concepts would like to offer a word of advice about setting goals for this (or any) new year: Focus on results,…
Tips for Making Your Social Media New Year’s Resolutions
As 2011 approaches, you already have some personal and business goals in mind that you’d like to work toward. But what about your social media goals? (You do have social media goals, right?) First, identify the obvious problems that are hampering your social media efforts:…
2010: The Social Media Year in Review
December is the month of year-end and best-of lists, and this year there’s no shortage of social media-related countdowns, including: The best social media books of 2010. The top Twitter trends of 2010. The top Facebook status update trends of 2010. The top viral video…
A Lesson from Ouidad: How to Help Teens Embrace Your Brand
One basic cornerstone of business growth is the need to cultivate new audiences for existing products. As we’ve mentioned before, our client Ouidad is quite adept at creating hair care products that work wonders for those who otherwise struggle to tame their curls. And while…
How Diverse Is Your Social Media Audience?
Picture the audience that you think is currently reading your tweets, streaming your videos and liking you on Facebook. According to the 2010 US Census, your picture might need some tweaking. As the census indicates, Hispanic and African-American audiences are the fastest-growing segments of the…
Holidays Are Your Company’s Annual Chance to Be Human
Photo by eysteina, which comes with a great story. Mathematically, business is all about profit. And, subconsciously, we all understand this. But when the holidays roll around, people get so inundated with sales messages that they become desperate for an emotional life raft that can…