Find New Ways to Use the Same Old Social Media Tools
Is social media a sales driver and a marketing aid? Absolutely. But we also encourage our clients to think outside the box, and find innovative ways to surprise and delight their customers by using these tools in unconventional ways. One way we do this is…
Strategy Isn’t Dead, It’s Just Evolving
In Walter Kiechel’s recent Harvard Business Review post, he exposes a popular marketing myth: the death of strategy. Declaring strategy to be a sad casualty of our current trend toward “real-time metrics” is suddenly fashionable, but it doesn’t make sense. And yet plenty of marketers…
10 Smarter Things to Say Than “Let’s Make This Go Viral”
Let’s make this more effective. Let’s make this more entertaining. Let’s make this easier to understand. Let’s solve someone’s problem. Let’s eliminate our redundancies. Let’s thank someone who deserves it. Let’s learn more about our customers. Let’s learn more about ourselves. Let’s ask “why?” Let’s…
Shopping With Purpose: Madison Avenue Gives Kids a Brighter Holiday
On December 6, The Children’s Aid Society (our client) will have their biggest fundraiser of the year: Miracle on Madison. Every year, stores up and down Madison Avenue donate a portion of that day’s proceeds to help provide health services and other crucial necessities to…
What Your Own Kids Can Teach You About Better Messaging
Ever wonder if your messaging sticks with your audience? Just ask your kids. When we joined Cindi Bigelow on a trip to her alma mater (Boston College), we were blown away by just how many college students drink tea (we figured college was a serious…
Cancer: A Love Story
Cancer can be terrifying, especially to those of us who’ve never had it. A loved one’s diagnosis can seem like a death sentence. The future suddenly feels finite, and our formerly limitless possibilities now appear inconsequential in the cold, clinical light of science. But the…