Why Social Media Is Your Company’s Road Map to the Future
Today, if you’d like to, you can hop on a plane and fly from New York to San Francisco and back. The process of crisscrossing the country has become so automatic that it’s easy to take it all for granted. But if you’ve read up…
In Social Media, Every Negative Is Just a Positive Waiting to Happen
Back in February, we at Creative Concepts were scheduled to film a video for our client, Ouidad, better known to curly-haired fashionistas around the world as “the queen of curl.” The video was supposed to be simple: a before-and-after interview with the winner of Ouidad’s…
How The Children’s Aid Society Is Getting a Crowdfunding Boost Thanks to Ed Norton
You may know actor Ed Norton from films like Rounders, Red Dragon and American History X. What you may not know is that Ed Norton is also one of many celebrities who’ve embraced the power of social media to create real, tangible change among real…
Social Media Is Changing the Nature of Grassroots Giving
This excellent summary of 24 different fundraising tools to help non-profits (and artists alike) raise support for their initiatives highlights a different use for social media than we usually discuss: giving. Charities, community organizations and other non-profits usually rely on the generosity of their supporters…
A Thought About Starting Out in Social Media
Here at Creative Concepts, we work with social media every day on behalf of both our clients and ourselves. But sometimes it helps to step back from our daily proximity to these tools and remember that they’re always brand new to someone who’s never been…
Inception: What Your Company Can Learn from the Movies
The last month of US box office has been dominated by Inception, the latest thriller from director Christopher Nolan. Despite Nolan’s pedigree (Memento, Batman Begins, The Dark Knight), Inception is still a huge box office surprise for one big reason: late summer is normally a…
Erase the Guilt Barrier Between You and Your Customers
Advertising Age recently posted a solid analysis on How to Get the Social Media Generation Behind Your Cause. Even if you’re not a non-profit, there’s still at least one core value in Ad Age’s article that applies to your business: Make sure your program has…
What’s Your SECOND Most Important Social Media Goal?
Business means sales. Without sales, you have no business. We get that. As its root, social media is just another spoke on the sales wheel, driving revenue alongside everything else your business does. It’s not sexy, but it’s true. In business, everything is supplemental to…
4 Ways to Make Social Media Easier
We’ll admit it: social media can be overwhelming. Posting blog entries, updating Facebook, tagging photos, streaming videos, digging, stumbling, tweeting… and we haven’t even mentioned tracking feedback, gauging sentiment, following fans and solving problems. Who has time for all this? Well, we do, but that’s…
Is Your Brand a Good Friend?
It may be time to re-evaluate your brand’s attitude. See, now that businesses and consumers can use social media to interact publicly, it’s changed the way people judge the brands they’ve spoken with. Customers notice how often they’re being listened to, and what kind of…