Creative Concepts Shares The Power Of The Editorial Calendar
I spent last weekend in Salt Lake City, at the Altitude Design Summit, a three-day conference for design and lifestyle bloggers. I came home with nearly 60 pages of hand-written notes (scrawled on my iPad, of course) and a list of things I need to…
Creative Concepts Shares How Mom Bloggers Are Influencers
This week, my personal blog, The Working Closet, was named one of Babble Media’s Top 100 Mom Blogs of 2011. ABC News dubbed the list “the most influential mom bloggers in North America.” ABC adds that 32 million moms go online each month, with over…
Creative Concepts Shares Why Sponsoring a Blogger is Good for Your Brand
Recently, I spent a long weekend in Palm Springs, at Camp Mighty, a retreat for bloggers. My trip was sponsored by McDonald’s; they covered the cost of my registration and travel and all incidentals. In return, I served as an ambassador for the Ronald McDonald…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…
Creative Concepts Tips on Choosing — and Using — a Social Media Platform
Blogs, Twitter, Facebook — social media provides so many ways to reach out to consumers and clients. How do you know what format is right for your brand or business? The first step is understanding how each of these social media platforms works. Twitter: Twitter…
A Creative Concepts Teen Insight On Harry Potter And Social Media
For over ten years, I grew up side by side with Harry Potter, Hermione Granger, and Ron Weasley. I remember the first time I picked up Harry Potter and the Sorcerer’s Stone, a fresh birthday present, and promptly got lost in the wizarding world. Every book…
Creative Concepts Wants To Know!
We spend a lot of our time researching and imparting our wisdom (and experience) about social media, client news, blogging and mobile updates along with some interesting teen insights. What we don’t spend enough time doing is asking you questions and getting to know you…
You’re Out: Three Mistakes to Avoid When Pitching Bloggers
I wake up every morning to an email in-box full of PR pitches. A good PR pitch can be the first step in a wonderful working relationship between a brand and a blogger, but a bad PR pitch is a waste of time — yours…
Partnering With Bloggers Will Help Build Your Brand
Blog-brand partnerships, if done properly, are a win-win for the blogger and the company. Here’s why.
Relevance: Content Marketing’s 3rd Jewel
It’s likely you’ve heard the axiom “Content is King,” to which many online marketers have amended, “Context is Queen.” In keeping with the monarchy analogy, to these decrees I add “Relevance is Prince.” Here’s why. Content – technically well composed and stylistically appealing – is…