How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our post-9/11, post-Hurricane Katrina, post-An Inconvenient Truth society, something changed. Suddenly,…
3 Ways to Avoid a Social Media Rain Delay
Torrential downpours, power outages, floods. That’s what’s in the forecast for most of the east coast today, as businesses and municipalities scramble to brace against mother nature. But inclement weather is more than just an inconvenience. The delays they generate can also result in lost…
Build a Better Blog Post
Even if you’re a great writer, you may struggle now and then with how to structure a blog post to make sure your key points are getting across. Here at Creative Concepts we help clients strategize about and write blogs daily, and we’ve learned a…
2010: The Social Media Year in Review
December is the month of year-end and best-of lists, and this year there’s no shortage of social media-related countdowns, including: The best social media books of 2010. The top Twitter trends of 2010. The top Facebook status update trends of 2010. The top viral video…
Social Media Helps Your Customers Connect with Each Other
When you’re the top specialty tea company in the United States, you reach a lot of tea lovers. Our client Bigelow Tea is using social media — from Bigelow Tea’s Facebook (and, yes, MySpace) pages to their YouTube channel, Bigelow loves to share their tea…
Strengthen Your Online Network with In-Person Events
Ecover’s 30th Anniversary party in NYC. Photo by Kate Eisemann Despite the impressive track record that comes with being a 30 year-old international brand, our client Ecover is still facing one big hurdle when it comes to increasing audience awareness in the United States: They…
Creative Concepts and Bigelow Tea Are Thrilled to Have Been “Discovered”
It’s Columbus Day here in the US, and that means some people are taking a moment to reflect on our country’s history. Whether or not Columbus truly “discovered” America is debatable, but one thing’s for sure: he must have been thrilled when he found it…
A Thought About Starting Out in Social Media
Here at Creative Concepts, we work with social media every day on behalf of both our clients and ourselves. But sometimes it helps to step back from our daily proximity to these tools and remember that they’re always brand new to someone who’s never been…
How to Read Your Customers’ Minds
On Mad Men, the ad execs of the 1960s rely on focus groups and psychologists to understand their clients’ customers. Today, we have Twitter, Facebook and blogs. Instead of employing tricks and misdirection to learn what people really think about a product or a brand,…
Creative Concepts’ Tips on Creating Quick, Killer Blog Posts for Your Company
We were flattered to see our client, Bigelow Tea, mentioned in Stephanie Schwab’s recent post on how to schedule blog content. She cites the Bigelow Tea blog‘s occasional use of celebrity-driven tea stories, correctly surmising that celebrities + tea + health benefits = quick and…