Creative Concepts Uses Video To Connect Brands to the Consumer
Sometimes it takes more than the written word to really get the consumer excited about your brand. In today’s culture of You Tube and reality TV, people are used to getting up close and personal with everyone from celebrities and socialites to the girl next…
Social Media Requires Follow-Through
If you’ve ever hit balls at a driving range, swung a tennis racket or attempted a free throw, you’ve already learned one of the most basic tenets of sports: always follow through. A golf swing doesn’t end when you make contact with the ball; it…
Is Branded Entertainment a Good Advertising Fit for Your Company?
In the beginning, there were sponsors. That’s how TV and radio got their initial push. “Program X, brought to you by Company Y.” Or, commercials featuring the stars of everyone’s favorite programs would be planned to run during those same shows. For example: These days,…
Ecover Wants to Hear Your Green Predictions
When our client Ecover celebrated their 30th anniversary in 2010, we at Creative Concepts helped them develop a related 30 Under 30 contest to celebrate the innovative ecological ideas from young people across the country. During their celebration, they asked everyone a question: “Where do…
In Web Video, a Little Humor Goes a Long Way
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle and quality (OK Go, Antoine Dodson, “Double Rainbow”). But perhaps most…
A Lesson from Ouidad: How to Help Teens Embrace Your Brand
One basic cornerstone of business growth is the need to cultivate new audiences for existing products. As we’ve mentioned before, our client Ouidad is quite adept at creating hair care products that work wonders for those who otherwise struggle to tame their curls. And while…
Does Your Brand Scale for Moms, Dads and Kids?
Our client, Ouidad, has been helping women take control of their curls for over 25 years. After one mind-blowing appointment, when they finally see how great their hair can look, many of these women say “I wish I’d known all about this when I was…
In Social Media, Every Negative Is Just a Positive Waiting to Happen
Back in February, we at Creative Concepts were scheduled to film a video for our client, Ouidad, better known to curly-haired fashionistas around the world as “the queen of curl.” The video was supposed to be simple: a before-and-after interview with the winner of Ouidad’s…
Never Miss an Opportunity to Humanize Your Brand
Our client, Bigelow Tea, recently announced a new business partnership with Bruegger’s, the Vermont-based chain of bagel bakeries who’ve agreed to carry Bigelow’s line of organic teas. To help celebrate this nifty news, Bigelow asked Creative Concepts (that’s us) to film a video featuring Cindi…
Are You Sacrificing Your Brand to the Social Media Gods?
You know the story: Gap changes their logo, the public hates it, and then Gap says they’ll crowdsource an alternative. But, in the end, Gap just decides to stick with their original logo after all, claiming that they “learned a lot” from the public’s feedback….