7 Tips for Shooting Branded Videos on Location
Here at Creative Concepts, we’re often asked to help our clients create interesting videos on location — maybe at work, in a restaurant, during a photo shoot or on the street. And while these on-location videos can be tightly controlled or spontaneously energetic, the locations…
Does Social Media Work Best as a Band-Aid?
In a recent Buzz Bin post, Priya Ramesh notes: As I continue to convince the C-Suite at client companies to trust in social media, I find that it’s an easier sell when the company is struggling to fight a negative image online. This makes sense….
Sometimes Your Customers Are Your Best Fact-Checkers
A few years ago, we helped our client, Bigelow Tea, produce a video showing viewers how to naturally decaffeinate an ordinary teabag. (Why would someone do this? Because sometimes a cafe doesn’t have your favorite flavor in a decaf version, so wouldn’t it be great…
How to Improvise Your Company’s Videos
On the web, video works wonders. It’s fast-paced, personable, entertaining and informative. And since production time is always a factor, it helps to have a solid plan in place to make sure you stay on track and under budget. But if there’s one thing we’ve…
What Your Own Kids Can Teach You About Better Messaging
Ever wonder if your messaging sticks with your audience? Just ask your kids. When we joined Cindi Bigelow on a trip to her alma mater (Boston College), we were blown away by just how many college students drink tea (we figured college was a serious…
Cancer: A Love Story
Cancer can be terrifying, especially to those of us who’ve never had it. A loved one’s diagnosis can seem like a death sentence. The future suddenly feels finite, and our formerly limitless possibilities now appear inconsequential in the cold, clinical light of science. But the…
Finding the Right Voice(s) for Your Brand
One of our clients, Ouidad, has ventured into the world of web video with a trio of hair care tips for the terminally curly. Each video has a different focus — beauty & empowerment, hair care on the go and 4-minute curls — which means…
Better Mail Moment with Pitney Bowes
[blip.tv ?posts_id=1802223&dest=-1] We produced this great video for Pitney Bowes called Better Mail Moment which is geared for direct marketers and small businesses or any business who needs guidance on how to effectively reach their customer through direct mail. Watch Carol Wallace guide us through…
Hitting the Streets of New York City!
[blip.tv ?posts_id=1780357&dest=-1] This video produced for our client Bigelow Tea is not only a perfect example of how to use video within the social media channels but it’s just a good business model to follow. Cindi Bigelow, President Bigelow Tea, hit the streets of New…
Online Video Ads
Morgan Brown of The Ad Age Web Video Report talks about the dos and don’ts of video advertising. Good stuff and makes sense. Just like any other social media, keep it real, keep out the actual advertising and provide solid useable content. Also keep it short and…