The Irrelevance of LinkedIn
You’ve heard the upside about LinkedIn: it’s the top social network for business professionals. You’ve also heard the downside: it’s too formal, too strict, too limiting. But have you ever stopped to consider whether or not your LinkedIn experience is actually relevant? As a social…
Why Measuring Your Social Media ROI Is So Important
When marketing analyst Olivier Blanchard insists that businesses must track metrics in order to prove that social media is creating revenue, he’s right. Now he has a handy slideshow to explain why this is so important — and how you can do it, too. Olivier…
Cindi Bigelow’s Advice to Young Professionals
When you’re just starting out in business, you can get bombarded with advice on how to do (or not do) just about everything. So here’s a tip: focus on the advice from people who were once in the exact same spot you’re in, and who…
Since When Does PR Need a Facelift?
In a recent post for Social Media Today (SMT), Tactical Transparency author Shel Holtz makes the case that traditional PR can still be just as effective of a marketing resource as the hot new grassroots options like “trusted peers” and word-of-mouth. The catch? In Shel’s…
3 Tips for Surviving a Social Media Implosion
From Twitter’s hacker-fueled downtime to FaceBook’s purchase of FriendFeed, people have been talking a lot this week about the stability of social media — and what to do when your platform of choice becomes unstable. No one wants to invest time and effort in building…
Even Pros Can Make Rookie Mistakes
When we saw one of our clients, Bigelow Tea, mentioned in The Twitter Book (by Tim O’Reilly and Sarah Milstein) as a positive example of how businesses should use Twitter, we were ecstatic. And then we realized we’d stopped taking our own advice. In the…
5 Lessons from the Horizon Realty Twitter Lawsuit
By now, even if you don’t live in Chicago, you’ve probably heard of Horizon Realty. That’s because they recently decided to sue one of their tenants over what they considered to be a libelous message posted to Twitter — specifically: When news of this lawsuit…
A Social Media Article for the CPA Crowd
Yes everyone is writing about social media…millions of articles about how you as a business should be utilizing the social networks…linkedin, facebook, blogging….so now you have heard it, you read it every day, you have tried to get on board but how does it all really…
Blogola: The Nefarious Social Media Vampire That Feasts on Your Credibility
The recent increase in conversations about the pros and cons of blogola — AKA the “grey area” practice of bloggers getting paid by sponsors to write blog posts about those sponsors — highlights the issue at the heart of social media: trust. Blogs exploded in…
Forgive the Absence!
Please forgive the over extended absence…we are working on the website…revamping…redoing… and once finished I and now others from the Creative Concepts team will take our thoughts from the Business Smart Tools Conference and overall social media experiences and news and share them with you on a regular basis! …