Are You Measuring ALL Possible ROI on Your Social Media Channels?
We’ll never stop hearing about the importance of “measuring ROI” when it comes to social media, because it’s a discussion about fundamentals: when you invest in something, you naturally expect a positive return on your investment. But social media is more than just a sales-driving…
How Empowered Is Your Social Media Team?
Amber Naslund recently touched on a big disconnect in social media: the gap between the employees who oversee a company’s web channels and the employees who actually have the power to improve a customer’s experience. Her points lead to a valid question: are you using…
Are You Marketing to Customers or Innovators?
Last week, we mentioned Jeff Pulver’s assertion that mobile apps like Foursquare and Gowalla are overtaking Twitter as the social media world’s tools of choice. Meanwhile, Forrester Research recently reported that one third of adults now post to Twitter or Facebook at least once a…
Don’t Be a Prisoner to Your Tools
In 2007, Twitter won over the crowd at SXSW and changed the way we communicate. In 2010, Twitter may have been supplanted by Foursquare and Gowalla. At least, that’s what Jeff Pulver has surmised based on his own experience at SXSW 2010. As he noted:…
Strategy Isn’t Dead, It’s Just Evolving
In Walter Kiechel’s recent Harvard Business Review post, he exposes a popular marketing myth: the death of strategy. Declaring strategy to be a sad casualty of our current trend toward “real-time metrics” is suddenly fashionable, but it doesn’t make sense. And yet plenty of marketers…
Making Social Media Adoption Painless
So, what happens when your company wants to use social media, but everybody’s worried about what’s “okay” for them to say? It can be daunting (and expensive) to determine which employees should be allowed to engage the public, speak candidly or answer questions. And explaining…
8 Questions to Ask Before You “Dive Into” Social Media
Considering the reluctance some companies have to adopting any form of social media, you’d think we’d celebrate any company who “dives in headfirst” and “learns as they go.” Wrong. As much as we love the idea of a client being willing to think on their…
10 Smarter Things to Say Than “Let’s Make This Go Viral”
Let’s make this more effective. Let’s make this more entertaining. Let’s make this easier to understand. Let’s solve someone’s problem. Let’s eliminate our redundancies. Let’s thank someone who deserves it. Let’s learn more about our customers. Let’s learn more about ourselves. Let’s ask “why?” Let’s…
Defending Your Brand: How Some Companies Are Setting Themselves Up for PR Problems
Not every company feels compelled to use social media. But those who haven’t at least moved to establish their own online presence may be in for a surprise: it’s incredibly easy for someone else to do it for you — and not always with the…
The Sky Is Falling! Trust Is Dead!!
Do you hear that panicked murmur rumbling up from the masses? It’s worse than fear — it’s failure! It’s catastrophe! It’s the absolute Armageddon of social media business strategy! According to Edelman’s annual Trust Barometer survey, no one trusts anyone! (Which is ironic, considering Chris…