How to Optimize Your Social Media Outreach Strategy
While social media has created more channels for your messages to pass through, the same basic rule of marketing still applies: No matter how great your content is, if nobody knows about it, it’s useless. Fortunately, the folks at MicroArts have compiled some best practices…
Is Your Brand Worth Paying Attention To?
As we’ve helped our clients build and manage their social media profiles on Facebook, Twitter, MySpace, YouTube and more, we’ve learned a very valuable lesson: You can’t force people to care about you. Plenty of services will sell you Facebook friends and Twitter followers, which…
What Should Your Customers Expect from Your Social Media Channels?
As eMarketer recently reported, when it comes to online retail sites, “usability” is a customer’s most important concern. Yes, your customers enjoy “bells & whistles” like online customer service or access to social networks, but if they can’t figure out what your product costs —…
Erase the Guilt Barrier Between You and Your Customers
Advertising Age recently posted a solid analysis on How to Get the Social Media Generation Behind Your Cause. Even if you’re not a non-profit, there’s still at least one core value in Ad Age’s article that applies to your business: Make sure your program has…
Business Relationships: Momentary Relevance or Long-Term Meaning?
In theory, every person you interact with is a potential customer. It’s just that some customers are more obvious — or more immediate — than others. If you sell house paint, then homeowners are more likely to be interested in your products than gardeners would…
Creative Concepts’ Tips on Creating Quick, Killer Blog Posts for Your Company
We were flattered to see our client, Bigelow Tea, mentioned in Stephanie Schwab’s recent post on how to schedule blog content. She cites the Bigelow Tea blog‘s occasional use of celebrity-driven tea stories, correctly surmising that celebrities + tea + health benefits = quick and…
5 Ways to Reward Your Customers as Brand Evangelists
One goal most companies have while growing their social media presence is to empower “brand evangelists,” who freely sing the praises of the company’s products & services. Thinking outside the box (as usual), Mack Collier asks a valid question: if your brand wants an evangelist,…
How to Improvise Your Company’s Videos
On the web, video works wonders. It’s fast-paced, personable, entertaining and informative. And since production time is always a factor, it helps to have a solid plan in place to make sure you stay on track and under budget. But if there’s one thing we’ve…
What’s Your SECOND Most Important Social Media Goal?
Business means sales. Without sales, you have no business. We get that. As its root, social media is just another spoke on the sales wheel, driving revenue alongside everything else your business does. It’s not sexy, but it’s true. In business, everything is supplemental to…
How Twitter Helps Ecover Combat Misinformation and Connect with Customers
Last month, Ecover (our client) had an unusual problem. A UK consumer magazine named Which? alleged that several “green” household cleaners were fabricating (or “greenwashing”) their claims. Ecover was one of the brands named in the report, which was published in The Guardian, creating a…