Since When Does PR Need a Facelift?
In a recent post for Social Media Today (SMT), Tactical Transparency author Shel Holtz makes the case that traditional PR can still be just as effective of a marketing resource as the hot new grassroots options like “trusted peers” and word-of-mouth. The catch? In Shel’s…
Even Pros Can Make Rookie Mistakes
When we saw one of our clients, Bigelow Tea, mentioned in The Twitter Book (by Tim O’Reilly and Sarah Milstein) as a positive example of how businesses should use Twitter, we were ecstatic. And then we realized we’d stopped taking our own advice. In the…
5 Lessons from the Horizon Realty Twitter Lawsuit
By now, even if you don’t live in Chicago, you’ve probably heard of Horizon Realty. That’s because they recently decided to sue one of their tenants over what they considered to be a libelous message posted to Twitter — specifically: When news of this lawsuit…
Hitting the Streets of New York City!
[blip.tv ?posts_id=1780357&dest=-1] This video produced for our client Bigelow Tea is not only a perfect example of how to use video within the social media channels but it’s just a good business model to follow. Cindi Bigelow, President Bigelow Tea, hit the streets of New…
Happy Changes for Creative Concepts!
We at Creative Concepts have been happily and crazily busy! Working on bringing new clients aboard with our present clients expanding what they want to do both online with social media and off line with more traditional PR and Marketing. Videos have also taken off…
CBS News Sunday Morning and Andrew Cohen claim PR people are liars!
Check out this article, Andrew Cohen on CBS News Sunday Morning reports on the White House Press Secretary Scott McClellan debacle and ultimately claims in the article that all PR people are liars. Mr. Cohen says, “show me a PR person who is “accurate” and “truthful”…
PRSA does it again!
You know I want to like PRSA! I want to support what they do and be proud of being a member but I just can’t do it!! From the local meetings of elders who are unfriendly at the door to the guy (no names) who…
Recession Proof your Marketing and PR Plan
Five years ago, I knew that I wanted to run my own company and do PR, Marketing and Events….and so I did it. Four years ago, I had a feeling about blogs, knew nothing, went to a seminar, knew a tad more, and worked until…