Social Media Is Changing the Nature of Grassroots Giving
This excellent summary of 24 different fundraising tools to help non-profits (and artists alike) raise support for their initiatives highlights a different use for social media than we usually discuss: giving. Charities, community organizations and other non-profits usually rely on the generosity of their supporters…
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….
Customer Loyalty Drives Social Media Budgets
According to research in US markets, companies who say they use social media primarily to strengthen customer loyalty spend almost twice as much on social media as companies who use these same tools primarily to increase brand awareness. These findings reinforce the “conversational” nature of…
A Thought About Starting Out in Social Media
Here at Creative Concepts, we work with social media every day on behalf of both our clients and ourselves. But sometimes it helps to step back from our daily proximity to these tools and remember that they’re always brand new to someone who’s never been…
Why Social Media Never Moves in a Straight Line
“Social media scientist” Dan Zarrella recently investigated the path a story travels when going viral in social media. His findings? Rarely does a piece of information succeed socially because of one person, or by following one straight line from “new” to “known.” For example… In…
Social Media Is Closing the Age Gap
Image by Diego Lorenzo F. Jose on Flickr, who includes this description: Who says an old dog can’t learn new tricks? My dad just turned 60 and is newly retired. I got him an Ipod Touch to play with 🙂 Diego’s father isn’t alone in…
Inception: What Your Company Can Learn from the Movies
The last month of US box office has been dominated by Inception, the latest thriller from director Christopher Nolan. Despite Nolan’s pedigree (Memento, Batman Begins, The Dark Knight), Inception is still a huge box office surprise for one big reason: late summer is normally a…
Do You and Your Customers Have a Common Enemy?
As we’ve mentioned, getting a brand to talk about something other than itself can be difficult. But creating lasting relationships involves finding a common ground — and no matter how wonderful your brand is, no one wants to talk about you 24/7. (Even you.) So…
Bad PR Won’t Kill Your Business, But How You React to It Might
Just 16 months ago, Domino’s Pizza was living a corporate nightmare. A YouTube video showing three of their employees engaging in unsafe and unsanitary food prep had gone viral, and the public was appalled. Today, Domino’s Pizza is celebrating. Its second quarter profits were up…
How Do You Convince a Brand to Talk About Something Else?
Let’s say you’re at a party. It’s casual. It’s social. Everybody there is talking to somebody else — some in groups, some in pairs. All except one guy. A guy in a suit. A guy who’s moving from group to group and arbitrarily shouting unwanted…