Tips To Manage Upcoming #Facebook Changes
Everyone is buzzing about Facebook again after they announced that starting in January 2015, promotional ad like content will barely (if at all) be seen organically by the Page’s followers. Facebook took a poll of hundreds of individuals and the one item at the top…
Creative Concepts Reviews Public Relations Then and Now
In the not-so-distant past, public relations professionals faxed and mailed press kits and news releases to media sources. News was published the next day or even the following week. Nowadays news breaks at lightning speed over Twitter and through email, being distributed in real time…
Creative Concepts Discusses Crisis Communications Tips
In August, The Children’s Place recently found itself in a PR crisis when consumers complained through social media channels about messaging on a girls’ t-shirt that they found offensive. Multichannel Merchant reported about the crisis in “The Children’s Place Goes Social with Apology.” The Children’s Place…
Creative Concepts Highlights The Importance Of An Online Newsroom
PR 101: The Importance of the Online Newsroom. In this all-access digital world, companies of all sizes need to be sure they have an up-to-date online newsroom. Just as corporate websites need to be current with product and company information, current, search-optimized online media newsrooms…
Creative Concepts Shares The Value Of A Social Media Press Release
PR 101: The Social Media Press Release. In this blog, we have talked about building a media list, pitching the media and ideas for writing news releases. As you write your press releases, have you considered creating a social media press release? Traditional press releases…
Creative Concepts PR Tools – Help A Reporter Out
A wonderful resource for businesses looking to garner publicity while on a budget is Help A Reporter Out (HARO). HARO is a free PR newsletter that is sent out three times daily with journalist queries looking for expert sources in various industries. HARO was created…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…
How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our post-9/11, post-Hurricane Katrina, post-An Inconvenient Truth society, something changed. Suddenly,…
Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself? While the merits of that question can…
Creative Concepts Shares 11 Ways We Help Our Clients Stand Out on Twitter
If you think writing novels (or blog posts) is hard, try tweeting for a living. In most forms of communication, the audience invites you to spin your story and enchant them over time. Even a 30 second TV commercial gives you half a minute to…