Creative Concepts Shares How to Adapt Your Company’s Blog to Suit Your Audience
Creative Concepts Note: we first published this blog entry in June 2010 and found that the lesson still rings true today so we are reposting it. Let us know your thoughts and questions! When our client Ouidad first launched their blog, they —…
Creative Concepts Uses Video To Connect Brands to the Consumer
Sometimes it takes more than the written word to really get the consumer excited about your brand. In today’s culture of You Tube and reality TV, people are used to getting up close and personal with everyone from celebrities and socialites to the girl next…
Here’s a Social Media Secret from Creative Concepts: Brands Are People Who Need Love Too!
Nothing makes a brand (or that brand’s agency) happier than seeing how much their customers love their products and services. And when that love is shared in public via social media, so much the better — especially because that love is so often eclipsed by…
How the Fashion Industry Is Embracing Social Media
As an industry that’s built entirely upon the exchange of opinions, the fashion world may seem like a field where social media would naturally take flight. After all, aren’t terms like “word of mouth” and “viral buzz” the same keywords that signify success on both…
How New York Fashion Week Can Help YOU Connect with New Audiences
Ouidad, backstage with the curly models of NYC Fashion Week 2011 When your brand is well-known in your field, you have a story worth telling. But how do you find new audiences to share that story with? You find something everyone has in common. For…
A Lesson from Ouidad: How to Help Teens Embrace Your Brand
One basic cornerstone of business growth is the need to cultivate new audiences for existing products. As we’ve mentioned before, our client Ouidad is quite adept at creating hair care products that work wonders for those who otherwise struggle to tame their curls. And while…
Does Your Brand Scale for Moms, Dads and Kids?
Our client, Ouidad, has been helping women take control of their curls for over 25 years. After one mind-blowing appointment, when they finally see how great their hair can look, many of these women say “I wish I’d known all about this when I was…
In Social Media, Every Negative Is Just a Positive Waiting to Happen
Back in February, we at Creative Concepts were scheduled to film a video for our client, Ouidad, better known to curly-haired fashionistas around the world as “the queen of curl.” The video was supposed to be simple: a before-and-after interview with the winner of Ouidad’s…
3 Tips for Social Media Quality Control
You just spent weeks — maybe even months — crafting a social media campaign that’s guaranteed to amaze your customers, awe your competitors and endear your most loyal fans to you for life. And then you blew it. How? Because you didn’t pay attention to…
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….