The Importance of Reaching Beyond Your Core Audience
The web is crowded and filled with distractions. A successful business finds ways to break through the clutter and deliver compelling messages to the people most likely to act upon them. But how well can you articulate who your target audience is? The New York…
How to Remind Your Customers That Your Company Is Human
Social media is about people. Companies are about profit. Finding ways to bridge that gap can sometimes seem tricky. But there’s one commonality that’s always worth discussing: charity. Most companies have at least one charitable cause that they feel passionate about, usually for personal reasons….
Creative Concepts’ Tips on Creating Quick, Killer Blog Posts for Your Company
We were flattered to see our client, Bigelow Tea, mentioned in Stephanie Schwab’s recent post on how to schedule blog content. She cites the Bigelow Tea blog‘s occasional use of celebrity-driven tea stories, correctly surmising that celebrities + tea + health benefits = quick and…
What the People Who Tweet About Your Business Are Actually Paying Attention To
A few weeks ago, we noticed that someone was live-tweeting during her hair appointment at Ouidad, a New York-based salon that caters to curly hair. (Ouidad is also our client.) The tweeter in question was glowyjoeybunny, AKA Joey Alycia, who had answered Ouidad’s open call…
Cancer: A Love Story
Cancer can be terrifying, especially to those of us who’ve never had it. A loved one’s diagnosis can seem like a death sentence. The future suddenly feels finite, and our formerly limitless possibilities now appear inconsequential in the cold, clinical light of science. But the…
Finding the Right Voice(s) for Your Brand
One of our clients, Ouidad, has ventured into the world of web video with a trio of hair care tips for the terminally curly. Each video has a different focus — beauty & empowerment, hair care on the go and 4-minute curls — which means…
Social Media Changes for a Social Media World
Well we are very excited about all the good stuff coming our/your way. As you probably know we have our Business Smart Tools conference coming up tomorrow, Tuesday May 5th. Speakers from Bigelow Tea, Pitney Bowes, Ford and PepsiCo will present, we will feature true…