How Twitter Helps Ecover Combat Misinformation and Connect with Customers
Last month, Ecover (our client) had an unusual problem. A UK consumer magazine named Which? alleged that several “green” household cleaners were fabricating (or “greenwashing”) their claims. Ecover was one of the brands named in the report, which was published in The Guardian, creating a…
Speaking Out: Sharing Our Bigelow Tea Case Studies with The Conference Board
We’re often asked to showcase our client, Bigelow Tea, as a social media case study. Last Friday, I told the tale of Bigelow Tea’s blogging beginnings (and their present day story) at the Corporate Communication and Web 2.0 conference for The Conference Board. Some stories that caught the…
What the People Who Tweet About Your Business Are Actually Paying Attention To
A few weeks ago, we noticed that someone was live-tweeting during her hair appointment at Ouidad, a New York-based salon that caters to curly hair. (Ouidad is also our client.) The tweeter in question was glowyjoeybunny, AKA Joey Alycia, who had answered Ouidad’s open call…
How to Benefit from Customer Complaints
A recent article about a social media-savvy Domino’s Pizza franchise in Chicago proves that even a bad customer experience can lead to positive opportunities. In this case, it revolutionized the way this particular pizza shop interfaces with its customers and manages their expectations. It also…
A Few Bits of Wisdom for a Local Small Business
I was very thankful to receive a feature article in the CT Post/News Times by Rob Varnon. He did a great job understanding what we do at Creative Concepts. After having that article published last Sunday in the business section, we received numerous inquiries both from potential clients,…
3 Social Media Case Studies, 1 Central Lesson
Your social media presence is only as useful as the change it triggers in your business. To that end, here are 3 recent case studies we’ve found, along with the lessons explained (or implied) by each: The Transportation Security Administration (TSA) called in its bloggers…
Since When Does PR Need a Facelift?
In a recent post for Social Media Today (SMT), Tactical Transparency author Shel Holtz makes the case that traditional PR can still be just as effective of a marketing resource as the hot new grassroots options like “trusted peers” and word-of-mouth. The catch? In Shel’s…
Blogola: The Nefarious Social Media Vampire That Feasts on Your Credibility
The recent increase in conversations about the pros and cons of blogola — AKA the “grey area” practice of bloggers getting paid by sponsors to write blog posts about those sponsors — highlights the issue at the heart of social media: trust. Blogs exploded in…
Part 2, How to Blog
I say this blog entry is Part 2 because this is really a continuation from my previous blog on how not to use the internet to find a job. Here is the story: Heather finally found the previous blog entry and the following then occurred: there…
Bigelow Tea’s Corporate Blog
A big thanks to Debbie Weil for including Bigelow Tea’s blog on her very extensive and well thought out list of corporate blogs, see more here.