A Case Study: What Happens When Business and Politics Mix?
Politics — and political correctness — are tricky things. Everyone’s entitled to their own beliefs, but when a business becomes associated with a political sound bite, those beliefs can create a PR problem. (See our previous post about what PR can’t help you do in…
3 Lessons We Learned from One Social Media Campaign
This past week, we wrapped up a short social media campaign we’d been involved with for a client, Bigelow Tea. As is often the case, what didn’t work is just as valuable (if not more so) than what did work, and we thought you might…
What Your Own Kids Can Teach You About Better Messaging
Ever wonder if your messaging sticks with your audience? Just ask your kids. When we joined Cindi Bigelow on a trip to her alma mater (Boston College), we were blown away by just how many college students drink tea (we figured college was a serious…
Cancer: A Love Story
Cancer can be terrifying, especially to those of us who’ve never had it. A loved one’s diagnosis can seem like a death sentence. The future suddenly feels finite, and our formerly limitless possibilities now appear inconsequential in the cold, clinical light of science. But the…
Your Social Media Strategy Says a Lot About Your Company’s Character
Heidi Sullivan’s* recent blog post about “the Amp app” makes a valid point: “Don’t alienate your customers.” She also gives credit to our client, Bigelow Tea, whom she cites as a positive example of a brand adapting its messaging after discovering its social media audience…
Cindi Bigelow’s Advice to Young Professionals
When you’re just starting out in business, you can get bombarded with advice on how to do (or not do) just about everything. So here’s a tip: focus on the advice from people who were once in the exact same spot you’re in, and who…
Social Media Changes for a Social Media World
Well we are very excited about all the good stuff coming our/your way. As you probably know we have our Business Smart Tools conference coming up tomorrow, Tuesday May 5th. Speakers from Bigelow Tea, Pitney Bowes, Ford and PepsiCo will present, we will feature true…
Hitting the Streets of New York City!
[blip.tv ?posts_id=1780357&dest=-1] This video produced for our client Bigelow Tea is not only a perfect example of how to use video within the social media channels but it’s just a good business model to follow. Cindi Bigelow, President Bigelow Tea, hit the streets of New…
Bigelow Tea’s Corporate Blog
A big thanks to Debbie Weil for including Bigelow Tea’s blog on her very extensive and well thought out list of corporate blogs, see more here.
Wally the Green Monster loves Cindi Bigelow
Here is our lastest video featuring Wally the Green Monster, mascot for the Red Sox, and Cindi Bigelow, of Bigelow Tea. Cindi loves to make the perfect cup of tea! [youtube]http://www.youtube.com/watch?v=yf2pUEAtIVw[/youtube] We love making these videos for great clients like Bigelow Tea! Check out the…