Creative Concepts Client Day Featuring Bigelow Tea
A message from Creative Concepts: as you now know, every month we feature content that we have created for our clients. Today we are sharing a blog post we wrote for client Bigelow Tea which celebrates Hispanic Heritage month. You can also enjoy the blog entry…
How Creative Concepts Helped Bigelow Tea Find 10,000 Active Facebook Fans!
What’s better than a lot of fans? A lot of active fans. When it comes to social media, a small-yet-active audience is often more valuable to a business than a large-yet-passive audience. Why? Because the incoming feedback, suggestions, color commentary and positive word of mouth…
What’s Your Social Media “Seinfeld Ratio”?
During the initial wave of social media adoption by businesses and brands, conversation was key. Brands were lauded not for using these tools to sell, but for using them to chat. To listen. To appear human. But that mentality may be shifting. Remember Seinfeld? It…
Social Media Helps Your Customers Connect with Each Other
When you’re the top specialty tea company in the United States, you reach a lot of tea lovers. Our client Bigelow Tea is using social media — from Bigelow Tea’s Facebook (and, yes, MySpace) pages to their YouTube channel, Bigelow loves to share their tea…
Online Contests: A Low-Stress Way to Reach More People
Want to get your brand in front of more people? Try an online contest! Online contests are a fast, easy and low-stress way to earn a high-volume return for a relatively small investment of time and energy. Whether participants can win a $200 Threadless gift…
Never Miss an Opportunity to Humanize Your Brand
Our client, Bigelow Tea, recently announced a new business partnership with Bruegger’s, the Vermont-based chain of bagel bakeries who’ve agreed to carry Bigelow’s line of organic teas. To help celebrate this nifty news, Bigelow asked Creative Concepts (that’s us) to film a video featuring Cindi…
Creative Concepts and Bigelow Tea Are Thrilled to Have Been “Discovered”
It’s Columbus Day here in the US, and that means some people are taking a moment to reflect on our country’s history. Whether or not Columbus truly “discovered” America is debatable, but one thing’s for sure: he must have been thrilled when he found it…
3 Tips for Social Media Quality Control
You just spent weeks — maybe even months — crafting a social media campaign that’s guaranteed to amaze your customers, awe your competitors and endear your most loyal fans to you for life. And then you blew it. How? Because you didn’t pay attention to…
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….
4 Tips to Save Time When Creating Your Social Media Content
Online, people are forever in search of something new. Today’s big news is already tomorrow’s second-page Google return. (Which, thanks to Google Instant, makes yesterday’s news nearly invisible.) And this means your social media channels need to stay fresh or risk becoming irrelevant. Unfortunately, creating…