How Do You Or Your Brand Use Each Social Network Effectively?
Even though we are in the day and age of social media and every parent is posting pictures of their kids on Facebook and professional photographers are showcasing their work on Instagram, it still doesn’t mean that everyone or every brand knows which network to…
Creative Concepts Shares Nick Papagiannis’ Blog Post “SEO for PR: 7 Tips To Harness YouTube Videos For Search”
With 48 hours of video content uploaded every minute, it’s no wonder YouTube has become the web’s second most popular search engine. YouTube videos have a direct feed into Google search results (see below), which means maximizing a video’s search exposure should be a critical task…
Creative Concepts Examines the Visual Side of Public Relations
As the world gets more social, public relations strategists need to include a visual element in their storytelling. Telling a story across online channels can be powerful. Images can connect an audience with the story and trigger an emotional response. Videos and other visual messages…
A Creative Concepts Teen Insight On Harry Potter And Social Media
For over ten years, I grew up side by side with Harry Potter, Hermione Granger, and Ron Weasley. I remember the first time I picked up Harry Potter and the Sorcerer’s Stone, a fresh birthday present, and promptly got lost in the wizarding world. Every book…
Why Your New Media Strategy Can’t Survive Without Old Media
If anyone can publish a blog, create a video or launch a meme, you’d think that Twitter, Facebook and YouTube would be the empires of the new, with the latest self-made stars forever in control of the cultural conversation. And you’d be wrong. A recent…
Is Branded Entertainment a Good Advertising Fit for Your Company?
In the beginning, there were sponsors. That’s how TV and radio got their initial push. “Program X, brought to you by Company Y.” Or, commercials featuring the stars of everyone’s favorite programs would be planned to run during those same shows. For example: These days,…
Social Media Helps Your Customers Connect with Each Other
When you’re the top specialty tea company in the United States, you reach a lot of tea lovers. Our client Bigelow Tea is using social media — from Bigelow Tea’s Facebook (and, yes, MySpace) pages to their YouTube channel, Bigelow loves to share their tea…
In Web Video, a Little Humor Goes a Long Way
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle and quality (OK Go, Antoine Dodson, “Double Rainbow”). But perhaps most…
Part 2, How to Blog
I say this blog entry is Part 2 because this is really a continuation from my previous blog on how not to use the internet to find a job. Here is the story: Heather finally found the previous blog entry and the following then occurred: there…