What You Can Learn from Bad Case Studies
It’s no secret that people learn more from their mistakes than they do from their successes. Maybe that’s why we’re all so reluctant to share stories about our failures: it’s not that we’re embarrassed about “doing it wrong,” but we’re afraid that someone else will…
3 Tips for Surviving a Social Media Implosion
From Twitter’s hacker-fueled downtime to FaceBook’s purchase of FriendFeed, people have been talking a lot this week about the stability of social media — and what to do when your platform of choice becomes unstable. No one wants to invest time and effort in building…
Even Pros Can Make Rookie Mistakes
When we saw one of our clients, Bigelow Tea, mentioned in The Twitter Book (by Tim O’Reilly and Sarah Milstein) as a positive example of how businesses should use Twitter, we were ecstatic. And then we realized we’d stopped taking our own advice. In the…
5 Lessons from the Horizon Realty Twitter Lawsuit
By now, even if you don’t live in Chicago, you’ve probably heard of Horizon Realty. That’s because they recently decided to sue one of their tenants over what they considered to be a libelous message posted to Twitter — specifically: When news of this lawsuit…