Facebook Is Not Twitter: Treat Your Audiences Differently
If you’re just beginning to use social media, Twitter and Facebook may seem very similar. And while it’s true that both services… Are built around publicly shared “status updates” Enable users to “follow” or “friend” each other Can be simultaneously updated through third party services…
How to Optimize Your Social Media Outreach Strategy
While social media has created more channels for your messages to pass through, the same basic rule of marketing still applies: No matter how great your content is, if nobody knows about it, it’s useless. Fortunately, the folks at MicroArts have compiled some best practices…
Is Your Brand Worth Paying Attention To?
As we’ve helped our clients build and manage their social media profiles on Facebook, Twitter, MySpace, YouTube and more, we’ve learned a very valuable lesson: You can’t force people to care about you. Plenty of services will sell you Facebook friends and Twitter followers, which…
How Twitter Helps Ecover Combat Misinformation and Connect with Customers
Last month, Ecover (our client) had an unusual problem. A UK consumer magazine named Which? alleged that several “green” household cleaners were fabricating (or “greenwashing”) their claims. Ecover was one of the brands named in the report, which was published in The Guardian, creating a…
Is Your Brand a Good Friend?
It may be time to re-evaluate your brand’s attitude. See, now that businesses and consumers can use social media to interact publicly, it’s changed the way people judge the brands they’ve spoken with. Customers notice how often they’re being listened to, and what kind of…
What the People Who Tweet About Your Business Are Actually Paying Attention To
A few weeks ago, we noticed that someone was live-tweeting during her hair appointment at Ouidad, a New York-based salon that caters to curly hair. (Ouidad is also our client.) The tweeter in question was glowyjoeybunny, AKA Joey Alycia, who had answered Ouidad’s open call…
Is Your Company Afraid to Matter?
Dan Zarrella spends more time crunching the numbers on social media than anyone else we know. He recently proposed something he calls Zarrella’s Hierarchy of Contagiousness, which breaks down thusly: First, someone must be able to receive your message Then, they must be interested in…
Are You Marketing to Customers or Innovators?
Last week, we mentioned Jeff Pulver’s assertion that mobile apps like Foursquare and Gowalla are overtaking Twitter as the social media world’s tools of choice. Meanwhile, Forrester Research recently reported that one third of adults now post to Twitter or Facebook at least once a…
Don’t Be a Prisoner to Your Tools
In 2007, Twitter won over the crowd at SXSW and changed the way we communicate. In 2010, Twitter may have been supplanted by Foursquare and Gowalla. At least, that’s what Jeff Pulver has surmised based on his own experience at SXSW 2010. As he noted:…
Defending Your Brand: How Some Companies Are Setting Themselves Up for PR Problems
Not every company feels compelled to use social media. But those who haven’t at least moved to establish their own online presence may be in for a surprise: it’s incredibly easy for someone else to do it for you — and not always with the…