Social Media Helps Your Customers Connect with Each Other
When you’re the top specialty tea company in the United States, you reach a lot of tea lovers. Our client Bigelow Tea is using social media — from Bigelow Tea’s Facebook (and, yes, MySpace) pages to their YouTube channel, Bigelow loves to share their tea…
Online Contests: A Low-Stress Way to Reach More People
Want to get your brand in front of more people? Try an online contest! Online contests are a fast, easy and low-stress way to earn a high-volume return for a relatively small investment of time and energy. Whether participants can win a $200 Threadless gift…
3 Tips for Social Media Quality Control
You just spent weeks — maybe even months — crafting a social media campaign that’s guaranteed to amaze your customers, awe your competitors and endear your most loyal fans to you for life. And then you blew it. How? Because you didn’t pay attention to…
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….
Why Facebook Actually Isn’t the Future of Social Media
In the past week, we’ve been hearing a lot about “New Digg” and “New Twitter” as both tools aim to become more robust and versatile. Soon, you’ll be able to view more information about Twitter users and see their shared photos and videos without ever…
4 Tips to Save Time When Creating Your Social Media Content
Online, people are forever in search of something new. Today’s big news is already tomorrow’s second-page Google return. (Which, thanks to Google Instant, makes yesterday’s news nearly invisible.) And this means your social media channels need to stay fresh or risk becoming irrelevant. Unfortunately, creating…
How to Read Your Customers’ Minds
On Mad Men, the ad execs of the 1960s rely on focus groups and psychologists to understand their clients’ customers. Today, we have Twitter, Facebook and blogs. Instead of employing tricks and misdirection to learn what people really think about a product or a brand,…
Inception: What Your Company Can Learn from the Movies
The last month of US box office has been dominated by Inception, the latest thriller from director Christopher Nolan. Despite Nolan’s pedigree (Memento, Batman Begins, The Dark Knight), Inception is still a huge box office surprise for one big reason: late summer is normally a…
Do You and Your Customers Have a Common Enemy?
As we’ve mentioned, getting a brand to talk about something other than itself can be difficult. But creating lasting relationships involves finding a common ground — and no matter how wonderful your brand is, no one wants to talk about you 24/7. (Even you.) So…
How Do You Convince a Brand to Talk About Something Else?
Let’s say you’re at a party. It’s casual. It’s social. Everybody there is talking to somebody else — some in groups, some in pairs. All except one guy. A guy in a suit. A guy who’s moving from group to group and arbitrarily shouting unwanted…