5 Ways to Reward Your Customers as Brand Evangelists
One goal most companies have while growing their social media presence is to empower “brand evangelists,” who freely sing the praises of the company’s products & services. Thinking outside the box (as usual), Mack Collier asks a valid question: if your brand wants an evangelist,…
What’s Your SECOND Most Important Social Media Goal?
Business means sales. Without sales, you have no business. We get that. As its root, social media is just another spoke on the sales wheel, driving revenue alongside everything else your business does. It’s not sexy, but it’s true. In business, everything is supplemental to…
How Twitter Helps Ecover Combat Misinformation and Connect with Customers
Last month, Ecover (our client) had an unusual problem. A UK consumer magazine named Which? alleged that several “green” household cleaners were fabricating (or “greenwashing”) their claims. Ecover was one of the brands named in the report, which was published in The Guardian, creating a…
Find New Ways to Use the Same Old Social Media Tools
Is social media a sales driver and a marketing aid? Absolutely. But we also encourage our clients to think outside the box, and find innovative ways to surprise and delight their customers by using these tools in unconventional ways. One way we do this is…
A Case Study: What Happens When Business and Politics Mix?
Politics — and political correctness — are tricky things. Everyone’s entitled to their own beliefs, but when a business becomes associated with a political sound bite, those beliefs can create a PR problem. (See our previous post about what PR can’t help you do in…
Stop Selling Spin: Why Facebook Won’t Save You in a PR Crisis
This week, the mainstream media has been blanketed by news coverage of BP’s oil spill off the US gulf coast. With ecological, economic and political repercussions being hotly debated, Erik Sass at MediaPost capitalized on the zeitgeist by turning it into a social media case…
Is Your Company Afraid to Matter?
Dan Zarrella spends more time crunching the numbers on social media than anyone else we know. He recently proposed something he calls Zarrella’s Hierarchy of Contagiousness, which breaks down thusly: First, someone must be able to receive your message Then, they must be interested in…
Making Social Media Adoption Painless
So, what happens when your company wants to use social media, but everybody’s worried about what’s “okay” for them to say? It can be daunting (and expensive) to determine which employees should be allowed to engage the public, speak candidly or answer questions. And explaining…
10 Smarter Things to Say Than “Let’s Make This Go Viral”
Let’s make this more effective. Let’s make this more entertaining. Let’s make this easier to understand. Let’s solve someone’s problem. Let’s eliminate our redundancies. Let’s thank someone who deserves it. Let’s learn more about our customers. Let’s learn more about ourselves. Let’s ask “why?” Let’s…
The Sky Is Falling! Trust Is Dead!!
Do you hear that panicked murmur rumbling up from the masses? It’s worse than fear — it’s failure! It’s catastrophe! It’s the absolute Armageddon of social media business strategy! According to Edelman’s annual Trust Barometer survey, no one trusts anyone! (Which is ironic, considering Chris…