Why Social Media Is Your Company’s Road Map to the Future
Today, if you’d like to, you can hop on a plane and fly from New York to San Francisco and back. The process of crisscrossing the country has become so automatic that it’s easy to take it all for granted. But if you’ve read up…
Mining the News for Social Marketing Opportunities
Thanks to the speed of the Internet, a meme can become a global phenomenon in a matter of hours. So it’s no wonder that some advertisers find creative ways to exploit the latest news headlines as a way to inject themselves into the larger conversation…
Never Miss an Opportunity to Humanize Your Brand
Our client, Bigelow Tea, recently announced a new business partnership with Bruegger’s, the Vermont-based chain of bagel bakeries who’ve agreed to carry Bigelow’s line of organic teas. To help celebrate this nifty news, Bigelow asked Creative Concepts (that’s us) to film a video featuring Cindi…
Are You Sacrificing Your Brand to the Social Media Gods?
You know the story: Gap changes their logo, the public hates it, and then Gap says they’ll crowdsource an alternative. But, in the end, Gap just decides to stick with their original logo after all, claiming that they “learned a lot” from the public’s feedback….
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….
Bad PR Won’t Kill Your Business, But How You React to It Might
Just 16 months ago, Domino’s Pizza was living a corporate nightmare. A YouTube video showing three of their employees engaging in unsafe and unsanitary food prep had gone viral, and the public was appalled. Today, Domino’s Pizza is celebrating. Its second quarter profits were up…
Setting Limits: Examples of Social Media Policies
To help your employees understand what is (and is not) acceptable online behavior, we’ve previously discussed the need to draft an in-house social media policy. But if you’ve been wondering how other companies craft their policies, now you can see for yourself. This online database…
What Should Your Customers Expect from Your Social Media Channels?
As eMarketer recently reported, when it comes to online retail sites, “usability” is a customer’s most important concern. Yes, your customers enjoy “bells & whistles” like online customer service or access to social networks, but if they can’t figure out what your product costs —…
Sometimes Your Customers Are Your Best Fact-Checkers
A few years ago, we helped our client, Bigelow Tea, produce a video showing viewers how to naturally decaffeinate an ordinary teabag. (Why would someone do this? Because sometimes a cafe doesn’t have your favorite flavor in a decaf version, so wouldn’t it be great…
Erase the Guilt Barrier Between You and Your Customers
Advertising Age recently posted a solid analysis on How to Get the Social Media Generation Behind Your Cause. Even if you’re not a non-profit, there’s still at least one core value in Ad Age’s article that applies to your business: Make sure your program has…