Creative Concepts on Pinterest, How Do Brands Find Success Pinning?
I, like hundreds of other people, want to chat with you about Pinterest. With stats like this from Techcrunch (10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users where 97% of those users are women), this new social network is not going away anytime…
A Creative Concepts Teen Shares Her Love Of Yale Via Facebook
I am lucky. On December 15th, amid anxious high school seniors awaiting decisions from multiple colleges, I got into Yale, my first choice. Of course, following that night, there was a flurry of all things Yale. Scrutinize the “Admitted Students” website, “Like” Yale University on Facebook, find…
Creative Concepts Offers A Few Do’s And Don’ts To Brands Using Pinterest
It seems like everyone – brands and consumers alike – is on Pinterest. Information about how to use the platform for business is kind of thin, so we thought we’d offer a few pointers to those thinking about adding it to their company’s social media…
The Best Creative Concepts Blog Links from 2011
We have so much to celebrate here on the Creative Concepts blog! In 2011 we shifted gears by welcoming numerous voices instead of one….great writers and strategists who have shared their research and/or life experiences with our readers which has made all of us much…
Creative Concepts Shares How Mom Bloggers Are Influencers
This week, my personal blog, The Working Closet, was named one of Babble Media’s Top 100 Mom Blogs of 2011. ABC News dubbed the list “the most influential mom bloggers in North America.” ABC adds that 32 million moms go online each month, with over…
Creative Concepts Shares The Art of The Public Relations Follow Up
I believe that follow-up (well-done, targeted, slightly aggressive follow-up) is crucial to turn a well-planned public relations campaign into a success story. I have seen many a promotion bomb because the team did not: Do Any follow-up calls (Do not be afraid to call! The…
Creative Concepts Asks If Facebook Makes Kids More Antisocial, This Teen Says No Way!
According to AllFacebook—the unofficial guide to Facebook—teenage behavior on Facebook has become increasingly, and disturbingly, more antisocial. New studies by the Pew Research Center’s Internet and American Life Project report concerning effects of Facebook usage by young teenagers such as friendships ending, face to face confrontations at school,…
Creative Concepts Review of Social eCommerce and Fashion Site, Styleowner.com
On a Saturday morning a couple of weeks ago, I happened to peruse a blog entry on Mashable about a site called StyleOwner. I read about a lot of new sites and apps and always investigate them as possibilities for Creative Concepts and/or our clients and this time was no different. As…
Creative Concepts PR How-Tos: Building Successful Media Lists
Every PR person has to create media lists during their career. From building a list from scratch to accessing your own personal database of names and publications, either way – most clients and their products call for the creation of a media list tailored…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…