Creative Concepts Looks at The State of Google Plus in 2014
Google Plus is a relatively new social network that brands and companies have not yet fully embraced. With more than 1.15 billion users and 201 million active mobile users, Google Plus is certainly a network worth noting. In November, Nielsen reported the Google Plus site had 29…
Creative Concepts Looks at Social Media Tools Brands Should Be Using
Brands are using an increasing number of digital channels for their marketing and PR efforts. Social media networks are part of these digital strategies and all have different demographics and purposes. Managing your social strategy and messaging through social networks can be difficult. This infographic…
Creative Concepts Looks at PR Tips to Improve Results on Instagram
Instagram recently released a Windows phone app which makes it now available on the top three mobile OS platforms. By offering a Windows phone app, Instagram increased its possible reach by 10.2%. Although the Windows app has been criticized for its lack of video support,…
Creative Concepts Discusses Crisis Communications Tips
In August, The Children’s Place recently found itself in a PR crisis when consumers complained through social media channels about messaging on a girls’ t-shirt that they found offensive. Multichannel Merchant reported about the crisis in “The Children’s Place Goes Social with Apology.” The Children’s Place…
Creative Concepts Looks at Search, Social and Content Marketing
In the past few years, content marketing has emerged as an important part of integrated marketing and public relations programs. Traditionally, marketers were in the business of sending one way broadcast-type messaging to its audiences through advertising, direct mail and the like. Now marketers are…
Creative Concepts Examines Potluck Social Network
In June, the New York-based startup Branch Media, Inc. launched Potluck, a new link sharing social network. Branch Media, backed by Twitter founders Ev Williams and Biz Stone among others, has social star power and provides an intimate content sharing network. An estimated 86% of internet…
Creative Concepts Looks at Pose Social Network for Fashion
I recently came across Pose, a trendy fashion-based social network, while doing research. Pose, a Pinterest-looking social network for fashion lovers boasts 1.5 million users and has been billed the Instagram of the fashion world. The start-up launched in 2011 and provides the fashion industry…
Creative Concepts Looks at Social Media Demographics
Ever wonder which social media sites you should focus on for your target market? A new extensive social demographics study from Pew Research Center and Docstoc illustrates social media behavior and platform usage. There are a few findings in line with previous studies as well…
Creative Concepts Looks at Social Customer Service
Customer service has come of age. Businesses integrating social into customer service are seeing improved ratings as a result. Social buyer influence is also on the rise. In a recent survey, 80 percent of companies plan to use social media for customer service by the…
Creative Concepts Shares Nick Papagiannis’ Blog Post “SEO for PR: 7 Tips To Harness YouTube Videos For Search”
With 48 hours of video content uploaded every minute, it’s no wonder YouTube has become the web’s second most popular search engine. YouTube videos have a direct feed into Google search results (see below), which means maximizing a video’s search exposure should be a critical task…