Native Advertising: Who Creates The #Content, A Case Study
Native advertising is a hot topic right now but what is it and who creates the content, the sponsor or the publisher? Well first, “native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s…
Daily #Content Matters For Brands, Tips To Make It Work
As I approach my tenth year working in social media, I often look at the lay of the land and think of where “blogging” was back in 2005 (before the words “social media” even existed) and where the art of doing business socially stands today. …
How Do You Or Your Brand Use Each Social Network Effectively?
Even though we are in the day and age of social media and every parent is posting pictures of their kids on Facebook and professional photographers are showcasing their work on Instagram, it still doesn’t mean that everyone or every brand knows which network to…
Analytics: When To Pay Attention To The Numbers & When To Trash Them
One reason I appreciate social media a bit more than traditional public relations is because with social, you have numbers that can be tracked and connected to your hard work unlike PR which can be powerful of course but elusive in terms of being always…
Creative Concepts Touts Twitter Tips
Whether you are a Twitter pro or tweet novice, Hubspot’s 50 Tweetable Tips You Wish You Knew Years Ago is a great refresher guide. Many of the tips seem simple, but you would be surprised by how many people don’t have an image or a…
Creative Concepts Looks at The State of Social Media for PR Pros
Social media has quickly become an integral part of public relations and marketing (among other areas) over the last few years. There are lots of observations about social’s role in public relations and marketing, but not many regarding these folks’ insights about social media. Cision and…
Creative Concepts Reviews Instagram’s Most Popular Hashtags
What’s a Hashtag? If you are not familiar with the hashtag, it is a keyword formatted with a # sign that is a tag so people can search for conversations on that topic on various social media sites. For example, #marketing, #socialmedia and #pr are industry…
Creative Concepts Suggests Strategies for Handling Negative Feedback
As marketers build their online brand presence, one critical area that needs to be addressed is how to handle negative feedback. Social Media Examiner’s recent research shows that marketers are not prepared for negative feedback. A recent eMarketer report found that more than half of…
Creative Concepts Looks at Social Strategies for Public Relations
The intersection of social media and public relations can be a complicated union. Brands and businesses need to incorporate a process that places social media within the public relations strategy. Forbes recently wrote “Winning Social Media Strategies for Public Relations” The article highlights social media tips for public relations…
Creative Concepts Examines Facebook Page Changes
New updates seem to come out weekly on social media platforms such as LinkedIn, Facebook and Twitter. Some updates are simply cosmetic and some updates completely change your marketing strategy for that network. Social Media Today recently wrote “Your Facebook Page’s Organic Reach is About…