Tips To Use Social Media For #SEO
One of the things I like the most about social media is that it doesn’t have just one role for a brand, it has many…it’s what I call textured. When most consumers think about social media in reference to a brand, I believe they think…
9 Common #SEO Mistakes to Avoid
Search engine optimization (SEO) is a key factor in the success of digital marketing initiatives. Having a content marketing strategy is pointless unless your content can be found. Here are a few tips from Content Marketing Institute’s article “Don’t Make These 9 Common SEO Mistakes.” You…
Creative Concepts Looks At The Death of SEO
According to an article on Inc.com, SEO is dead. How so? The changes in Google’s algorithm have reduced the importance of keywords and PageRank, among other things. Their new secure search removed keyword data so companies no longer know what keywords people use to find…
Creative Concepts Examines the Visual Side of Public Relations
As the world gets more social, public relations strategists need to include a visual element in their storytelling. Telling a story across online channels can be powerful. Images can connect an audience with the story and trigger an emotional response. Videos and other visual messages…