Barbie and Ken: Even Their Stale Social Media Feels Like Plastic
To celebrate the 50th anniversary of the very first Ken doll, Mattel — the creators of Barbie, Ken and their vast plastic empire — launched a social media campaign to help Ken woo Barbie back. If you didn’t know, the iconic couple broke up a…
The Return of Experts?
Like all things in life, trust is cyclical. Last year, in the shadow of the recession, public trust was amazingly (but predictably) low. But now, according to the results of the annual Edelman Trust Barometer, trust in “people like us” is plummeting while trust in…
Social Media Requires Follow-Through
If you’ve ever hit balls at a driving range, swung a tennis racket or attempted a free throw, you’ve already learned one of the most basic tenets of sports: always follow through. A golf swing doesn’t end when you make contact with the ball; it…
Is Your Entire Social Media Team Working from the Same Playbook?
Let’s say that, until now, you’ve had one small team (or even one single person) be responsible for your company’s entire social media presence. And now that things are going well, you want to expand. Maybe that means involving more people. If so, consider this:…
What’s Your Social Media “Seinfeld Ratio”?
During the initial wave of social media adoption by businesses and brands, conversation was key. Brands were lauded not for using these tools to sell, but for using them to chat. To listen. To appear human. But that mentality may be shifting. Remember Seinfeld? It…
Ecover Wants to Hear Your Green Predictions
When our client Ecover celebrated their 30th anniversary in 2010, we at Creative Concepts helped them develop a related 30 Under 30 contest to celebrate the innovative ecological ideas from young people across the country. During their celebration, they asked everyone a question: “Where do…
Simplifying & Streamlining Social Media
These (quite good) Five Organizing Principles for Social Media by Judy Shapiro have us thinking… how did social media ever get so complicated in the first place? Part of it is the vast number of tools we have at our disposal. Since most of them…
Don’t Confuse Statistics for Success
Welcome to the first work week of 2011! Before you dive headfirst into your lengthy list of New Year’s resolutions, we here at Creative Concepts would like to offer a word of advice about setting goals for this (or any) new year: Focus on results,…
Tips for Making Your Social Media New Year’s Resolutions
As 2011 approaches, you already have some personal and business goals in mind that you’d like to work toward. But what about your social media goals? (You do have social media goals, right?) First, identify the obvious problems that are hampering your social media efforts:…
2010: The Social Media Year in Review
December is the month of year-end and best-of lists, and this year there’s no shortage of social media-related countdowns, including: The best social media books of 2010. The top Twitter trends of 2010. The top Facebook status update trends of 2010. The top viral video…