Creative Concepts Offers SEO Tips For Public Relations
If you ask someone how they heard about your business, chances are they found it through a Google search. Journalists are also looking for sources online. TopRank’s Journalists Use of Search Survey revealed that 91% of journalists use Google. Journalists are also searching blogs and…
Creative Concepts Examines The Value Of A Public Relations Annual Audit
With a new year comes new goals, dreams and resolutions. While we look forward to the promise that the new year offers, it’s also a good time to look back on PR accomplishments of the previous year. Some questions to ponder: What did you learn…
Creative Concepts Shares Nick Papagiannis’ Blog Post “SEO for PR: 7 Tips To Harness YouTube Videos For Search”
With 48 hours of video content uploaded every minute, it’s no wonder YouTube has become the web’s second most popular search engine. YouTube videos have a direct feed into Google search results (see below), which means maximizing a video’s search exposure should be a critical task…
Creative Concepts Examines Blogger Outreach Strategies
The media landscape has shifted as blog influence is on the rise. Sites like Huffington Post and Mashable report news and features through a host of bloggers with a readership in the hundreds of thousands. Many topical blogs have built entire communities around their blogs…
Creative Concepts Examines the Visual Side of Public Relations
As the world gets more social, public relations strategists need to include a visual element in their storytelling. Telling a story across online channels can be powerful. Images can connect an audience with the story and trigger an emotional response. Videos and other visual messages…
Creative Concepts Examines a PR Crisis Communication Plan
In this age of Twitter and smartphones, a business must be prepared to handle a PR crisis in real time with a sound plan. A crisis can hit at any time and having a plan in place ensures that your business is ready to handle…
Creative Concepts Highlights An Added Public Relations Skill Set For Today And Into The Future
The digital age has forever changed the PR world. The internet and social media have thrown traditional public relations practices for a loop and PR professionals are finding their roles are changing almost daily. Communications professionals are taking on additional tasks and are expected to…
Creative Concepts Highlights The Importance Of An Online Newsroom
PR 101: The Importance of the Online Newsroom. In this all-access digital world, companies of all sizes need to be sure they have an up-to-date online newsroom. Just as corporate websites need to be current with product and company information, current, search-optimized online media newsrooms…
Creative Concepts Shares The Value Of A Social Media Press Release
PR 101: The Social Media Press Release. In this blog, we have talked about building a media list, pitching the media and ideas for writing news releases. As you write your press releases, have you considered creating a social media press release? Traditional press releases…
Creative Concepts PR Tools – Help A Reporter Out
A wonderful resource for businesses looking to garner publicity while on a budget is Help A Reporter Out (HARO). HARO is a free PR newsletter that is sent out three times daily with journalist queries looking for expert sources in various industries. HARO was created…