Your Social Media Strategy Says a Lot About Your Company’s Character
Heidi Sullivan’s* recent blog post about “the Amp app” makes a valid point: “Don’t alienate your customers.” She also gives credit to our client, Bigelow Tea, whom she cites as a positive example of a brand adapting its messaging after discovering its social media audience…
Cindi Bigelow’s Advice to Young Professionals
When you’re just starting out in business, you can get bombarded with advice on how to do (or not do) just about everything. So here’s a tip: focus on the advice from people who were once in the exact same spot you’re in, and who…
5 Lessons from the Horizon Realty Twitter Lawsuit
By now, even if you don’t live in Chicago, you’ve probably heard of Horizon Realty. That’s because they recently decided to sue one of their tenants over what they considered to be a libelous message posted to Twitter — specifically: When news of this lawsuit…
A Social Media Article for the CPA Crowd
Yes everyone is writing about social media…millions of articles about how you as a business should be utilizing the social networks…linkedin, facebook, blogging….so now you have heard it, you read it every day, you have tried to get on board but how does it all really…
CBS News Sunday Morning and Andrew Cohen claim PR people are liars!
Check out this article, Andrew Cohen on CBS News Sunday Morning reports on the White House Press Secretary Scott McClellan debacle and ultimately claims in the article that all PR people are liars. Mr. Cohen says, “show me a PR person who is “accurate” and “truthful”…
PRSA does it again!
You know I want to like PRSA! I want to support what they do and be proud of being a member but I just can’t do it!! From the local meetings of elders who are unfriendly at the door to the guy (no names) who…