Creative Concepts Discusses Ways to Get Great PR on a Budget
Many startups and smaller businesses don’t have blockbuster budgets for marketing and public relations. Here are some PR strategies and tactics that are helpful to get coverage on a shoestring budget. Forbes recently wrote “Three Ways to Get Great PR Without a Budget.” The article…
Creative Concepts Looks at Retail Promotion Tips for the Holiday Season
The 2013 holiday retail forecast looks to be modest with predictions of 2.4% growth from the 2012 season, according to ShopperTrak. The National Retail Federation recently launched a survey about shoppers’ holiday gift giving budgets and reports that they will be more cost-conscious this season….
Creative Concepts Discusses Public Relations Tips for Brands and Small Businesses
Businesses face many challenges while building, supporting and marketing a product or service. In the face of major competition, finding ways to stand out remains a priority. Getting publicity is one of those ways to stand out and set your business apart from the rest….
Creative Concepts Discusses PR Tips from Journalists
A recent Hubspot survey of journalists, bloggers, producers and editors sheds some light on how journalists really feel about behaviors of PR professionals. Namely, what are the things that bug journalists the most and tips on how to avoid making these mistakes. The bottom line?…
Creative Concepts Shares Five Ways to Improve Your Story Pitch
Journalists are bombarded with emails, texts and phone calls every day of the week. They are charged with doing more with less and are on deadline usually around the clock. How can you as a PR person make sure that your pitch breaks through the…
Creative Concepts Looks at the Best Time to Send Email
Email has become the contact medium of choice for journalists as well as business people. Phone calls are still important, but as an introductory communication, email is king. A recent study by GetResponse sheds some light on the best times to send email. GetResponse looked…
Creative Concepts Shows How to Find Journalists on Twitter
Before the internet, building a media list included only a few key pieces of information. Now a media list contains social media handles, Facebook pages, web site addresses and much more. How do you find the Twitter handle for a journalist or group of journalists?…
Creative Concepts Highlights An Added Public Relations Skill Set For Today And Into The Future
The digital age has forever changed the PR world. The internet and social media have thrown traditional public relations practices for a loop and PR professionals are finding their roles are changing almost daily. Communications professionals are taking on additional tasks and are expected to…
Creative Concepts Offers Five PR Tips for Businesses in a Down Economy
Businesses have been hit hard in this economy and are on tight budgets. The good news is that it is easier than ever to communicate directly with your potential customers and local media utilizing an online strategy. Here are five low cost PR tips that…