Analytics: When To Pay Attention To The Numbers & When To Trash Them
One reason I appreciate social media a bit more than traditional public relations is because with social, you have numbers that can be tracked and connected to your hard work unlike PR which can be powerful of course but elusive in terms of being always…
Creative Concepts Looks at Ways to Increase Press Release Visibility
Press releases remain an essential way to communicate corporate information to the media, bloggers and even buyers. With the growth of the internet and online press release distribution services, there are ways to increase press release visibility to stand out from the rest of the pack….
Creative Concepts Looks at The State of Social Media for PR Pros
Social media has quickly become an integral part of public relations and marketing (among other areas) over the last few years. There are lots of observations about social’s role in public relations and marketing, but not many regarding these folks’ insights about social media. Cision and…
Creative Concepts Discusses Ways to Get Great PR on a Budget
Many startups and smaller businesses don’t have blockbuster budgets for marketing and public relations. Here are some PR strategies and tactics that are helpful to get coverage on a shoestring budget. Forbes recently wrote “Three Ways to Get Great PR Without a Budget.” The article…
Creative Concepts Looks at Social Strategies for Public Relations
The intersection of social media and public relations can be a complicated union. Brands and businesses need to incorporate a process that places social media within the public relations strategy. Forbes recently wrote “Winning Social Media Strategies for Public Relations” The article highlights social media tips for public relations…
Creative Concepts Reviews Public Relations Then and Now
In the not-so-distant past, public relations professionals faxed and mailed press kits and news releases to media sources. News was published the next day or even the following week. Nowadays news breaks at lightning speed over Twitter and through email, being distributed in real time…
Creative Concepts Looks at PR Tips to Improve Results on Instagram
Instagram recently released a Windows phone app which makes it now available on the top three mobile OS platforms. By offering a Windows phone app, Instagram increased its possible reach by 10.2%. Although the Windows app has been criticized for its lack of video support,…
Creative Concepts Discusses Public Relations Tips for Brands and Small Businesses
Businesses face many challenges while building, supporting and marketing a product or service. In the face of major competition, finding ways to stand out remains a priority. Getting publicity is one of those ways to stand out and set your business apart from the rest….
Creative Concepts Discusses Crisis Communications Tips
In August, The Children’s Place recently found itself in a PR crisis when consumers complained through social media channels about messaging on a girls’ t-shirt that they found offensive. Multichannel Merchant reported about the crisis in “The Children’s Place Goes Social with Apology.” The Children’s Place…
Creative Concepts Shares Five Ways to Improve Your Story Pitch
Journalists are bombarded with emails, texts and phone calls every day of the week. They are charged with doing more with less and are on deadline usually around the clock. How can you as a PR person make sure that your pitch breaks through the…