Creative Concepts Examines The Value Of A Public Relations Annual Audit
With a new year comes new goals, dreams and resolutions. While we look forward to the promise that the new year offers, it’s also a good time to look back on PR accomplishments of the previous year. Some questions to ponder: What did you learn…
Creative Concepts Examines Blogger Outreach Strategies
The media landscape has shifted as blog influence is on the rise. Sites like Huffington Post and Mashable report news and features through a host of bloggers with a readership in the hundreds of thousands. Many topical blogs have built entire communities around their blogs…
Creative Concepts Examines the Visual Side of Public Relations
As the world gets more social, public relations strategists need to include a visual element in their storytelling. Telling a story across online channels can be powerful. Images can connect an audience with the story and trigger an emotional response. Videos and other visual messages…
Creative Concepts Shows How to Find Journalists on Twitter
Before the internet, building a media list included only a few key pieces of information. Now a media list contains social media handles, Facebook pages, web site addresses and much more. How do you find the Twitter handle for a journalist or group of journalists?…
Creative Concepts Highlights An Added Public Relations Skill Set For Today And Into The Future
The digital age has forever changed the PR world. The internet and social media have thrown traditional public relations practices for a loop and PR professionals are finding their roles are changing almost daily. Communications professionals are taking on additional tasks and are expected to…
Creative Concepts Offers Five PR Tips for Businesses in a Down Economy
Businesses have been hit hard in this economy and are on tight budgets. The good news is that it is easier than ever to communicate directly with your potential customers and local media utilizing an online strategy. Here are five low cost PR tips that…
Creative Concepts PR Tools – Help A Reporter Out
A wonderful resource for businesses looking to garner publicity while on a budget is Help A Reporter Out (HARO). HARO is a free PR newsletter that is sent out three times daily with journalist queries looking for expert sources in various industries. HARO was created…