Stop Selling Spin: Why Facebook Won’t Save You in a PR Crisis
by
Justin
This week, the mainstream media has been blanketed by news coverage of BP’s oil spill off the US gulf coast. With ecological, economic and political repercussions being hotly debated, Erik Sass at MediaPost capitalized on the zeitgeist by turning it into a social media case…
PR & Social Media News
Why Measuring Your Social Media ROI Is So Important
by
Justin
When marketing analyst Olivier Blanchard insists that businesses must track metrics in order to prove that social media is creating revenue, he’s right. Now he has a handy slideshow to explain why this is so important — and how you can do it, too. Olivier…