Why Your New Media Strategy Can’t Survive Without Old Media
If anyone can publish a blog, create a video or launch a meme, you’d think that Twitter, Facebook and YouTube would be the empires of the new, with the latest self-made stars forever in control of the cultural conversation. And you’d be wrong. A recent…
2010: The Social Media Year in Review
December is the month of year-end and best-of lists, and this year there’s no shortage of social media-related countdowns, including: The best social media books of 2010. The top Twitter trends of 2010. The top Facebook status update trends of 2010. The top viral video…
Bad PR? Fear Not. As NPR Learned, This Too Shall Pass.
As we’ve mentioned before, social media won’t save you from a PR crisis — and that’s okay. For better or worse, the public has a short memory, and yesterday’s furious anger is tomorrow’s footnote. This means companies large and small can survive bad PR as…
Would Julian Assange Find Anything Juicy in Your Email?
While the world debates the meaning and the merits of Julian Assange, Wikileaks and our expected right to privacy, we at Creative Concepts can’t help but wonder… how interested would Assange be in sifting through your emails? One of the basic tenets of social media…
Mining the News for Social Marketing Opportunities
Thanks to the speed of the Internet, a meme can become a global phenomenon in a matter of hours. So it’s no wonder that some advertisers find creative ways to exploit the latest news headlines as a way to inject themselves into the larger conversation…
Social Media Is Closing the Age Gap
Image by Diego Lorenzo F. Jose on Flickr, who includes this description: Who says an old dog can’t learn new tricks? My dad just turned 60 and is newly retired. I got him an Ipod Touch to play with 🙂 Diego’s father isn’t alone in…
Stop Selling Spin: Why Facebook Won’t Save You in a PR Crisis
This week, the mainstream media has been blanketed by news coverage of BP’s oil spill off the US gulf coast. With ecological, economic and political repercussions being hotly debated, Erik Sass at MediaPost capitalized on the zeitgeist by turning it into a social media case…
A Few Bits of Wisdom for a Local Small Business
I was very thankful to receive a feature article in the CT Post/News Times by Rob Varnon. He did a great job understanding what we do at Creative Concepts. After having that article published last Sunday in the business section, we received numerous inquiries both from potential clients,…