How to Optimize Your Social Media Outreach Strategy
While social media has created more channels for your messages to pass through, the same basic rule of marketing still applies: No matter how great your content is, if nobody knows about it, it’s useless. Fortunately, the folks at MicroArts have compiled some best practices…
4 Ways to Make Social Media Easier
We’ll admit it: social media can be overwhelming. Posting blog entries, updating Facebook, tagging photos, streaming videos, digging, stumbling, tweeting… and we haven’t even mentioned tracking feedback, gauging sentiment, following fans and solving problems. Who has time for all this? Well, we do, but that’s…
Is Your Brand a Good Friend?
It may be time to re-evaluate your brand’s attitude. See, now that businesses and consumers can use social media to interact publicly, it’s changed the way people judge the brands they’ve spoken with. Customers notice how often they’re being listened to, and what kind of…
8 Questions to Ask Before You “Dive Into” Social Media
Considering the reluctance some companies have to adopting any form of social media, you’d think we’d celebrate any company who “dives in headfirst” and “learns as they go.” Wrong. As much as we love the idea of a client being willing to think on their…
The Sky Is Falling! Trust Is Dead!!
Do you hear that panicked murmur rumbling up from the masses? It’s worse than fear — it’s failure! It’s catastrophe! It’s the absolute Armageddon of social media business strategy! According to Edelman’s annual Trust Barometer survey, no one trusts anyone! (Which is ironic, considering Chris…
Why Measuring Your Social Media ROI Is So Important
When marketing analyst Olivier Blanchard insists that businesses must track metrics in order to prove that social media is creating revenue, he’s right. Now he has a handy slideshow to explain why this is so important — and how you can do it, too. Olivier…