In Web Video, a Little Humor Goes a Long Way
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle and quality (OK Go, Antoine Dodson, “Double Rainbow”). But perhaps most…
A Lesson from Ouidad: How to Help Teens Embrace Your Brand
One basic cornerstone of business growth is the need to cultivate new audiences for existing products. As we’ve mentioned before, our client Ouidad is quite adept at creating hair care products that work wonders for those who otherwise struggle to tame their curls. And while…
Would Julian Assange Find Anything Juicy in Your Email?
While the world debates the meaning and the merits of Julian Assange, Wikileaks and our expected right to privacy, we at Creative Concepts can’t help but wonder… how interested would Assange be in sifting through your emails? One of the basic tenets of social media…
Strengthen Your Online Network with In-Person Events
Ecover’s 30th Anniversary party in NYC. Photo by Kate Eisemann Despite the impressive track record that comes with being a 30 year-old international brand, our client Ecover is still facing one big hurdle when it comes to increasing audience awareness in the United States: They…
How Diverse Is Your Social Media Audience?
Picture the audience that you think is currently reading your tweets, streaming your videos and liking you on Facebook. According to the 2010 US Census, your picture might need some tweaking. As the census indicates, Hispanic and African-American audiences are the fastest-growing segments of the…
Holidays Are Your Company’s Annual Chance to Be Human
Photo by eysteina, which comes with a great story. Mathematically, business is all about profit. And, subconsciously, we all understand this. But when the holidays roll around, people get so inundated with sales messages that they become desperate for an emotional life raft that can…
Does Your Brand Scale for Moms, Dads and Kids?
Our client, Ouidad, has been helping women take control of their curls for over 25 years. After one mind-blowing appointment, when they finally see how great their hair can look, many of these women say “I wish I’d known all about this when I was…
Social Media Stress Test: How Much Can You Handle?
When the US recession was in full swing, the government conducted a stress test of the banks to see how much trouble those banks could handle before they’d collapse. Understanding potential worst case scenarios should, in theory, help an organization avoid them. Have you conducted…
Online Contests: A Low-Stress Way to Reach More People
Want to get your brand in front of more people? Try an online contest! Online contests are a fast, easy and low-stress way to earn a high-volume return for a relatively small investment of time and energy. Whether participants can win a $200 Threadless gift…
Why Social Media Is Your Company’s Road Map to the Future
Today, if you’d like to, you can hop on a plane and fly from New York to San Francisco and back. The process of crisscrossing the country has become so automatic that it’s easy to take it all for granted. But if you’ve read up…