Teaching Marketing: What If No One Knows the Answers?
There’s a great conversation happening on Amber Naslund’s blog, where she asks: What does the next generation of marketing professionals need to know? The answers from her readers are practical, including: Critical thinking Storytelling Consumer behavior How to engage with multiple (and quickly-changing) demographics The…
What Your Own Kids Can Teach You About Better Messaging
Ever wonder if your messaging sticks with your audience? Just ask your kids. When we joined Cindi Bigelow on a trip to her alma mater (Boston College), we were blown away by just how many college students drink tea (we figured college was a serious…
5 More Reasons Companies Fail at Social Media
Last week, Amy Mengel brilliantly summarized 5 Reasons Corporations Fail at Social Media. Those lessons (which she gleaned at the 2009 Inbound Marketing Summit) are entirely valid concerns for any company that’s navigating its way through the mostly uncharted waters of social media. But, in…
Your Social Media Strategy Says a Lot About Your Company’s Character
Heidi Sullivan’s* recent blog post about “the Amp app” makes a valid point: “Don’t alienate your customers.” She also gives credit to our client, Bigelow Tea, whom she cites as a positive example of a brand adapting its messaging after discovering its social media audience…
Finding the Right Voice(s) for Your Brand
One of our clients, Ouidad, has ventured into the world of web video with a trio of hair care tips for the terminally curly. Each video has a different focus — beauty & empowerment, hair care on the go and 4-minute curls — which means…
Since When Does PR Need a Facelift?
In a recent post for Social Media Today (SMT), Tactical Transparency author Shel Holtz makes the case that traditional PR can still be just as effective of a marketing resource as the hot new grassroots options like “trusted peers” and word-of-mouth. The catch? In Shel’s…
Even Pros Can Make Rookie Mistakes
When we saw one of our clients, Bigelow Tea, mentioned in The Twitter Book (by Tim O’Reilly and Sarah Milstein) as a positive example of how businesses should use Twitter, we were ecstatic. And then we realized we’d stopped taking our own advice. In the…
Blogola: The Nefarious Social Media Vampire That Feasts on Your Credibility
The recent increase in conversations about the pros and cons of blogola — AKA the “grey area” practice of bloggers getting paid by sponsors to write blog posts about those sponsors — highlights the issue at the heart of social media: trust. Blogs exploded in…
Hitting the Streets of New York City!
[blip.tv ?posts_id=1780357&dest=-1] This video produced for our client Bigelow Tea is not only a perfect example of how to use video within the social media channels but it’s just a good business model to follow. Cindi Bigelow, President Bigelow Tea, hit the streets of New…
Happy Changes for Creative Concepts!
We at Creative Concepts have been happily and crazily busy! Working on bringing new clients aboard with our present clients expanding what they want to do both online with social media and off line with more traditional PR and Marketing. Videos have also taken off…