5 Ways to Reward Your Customers as Brand Evangelists
by
Justin
One goal most companies have while growing their social media presence is to empower “brand evangelists,” who freely sing the praises of the company’s products & services. Thinking outside the box (as usual), Mack Collier asks a valid question: if your brand wants an evangelist,…
PR & Social Media News
Is Your Company Afraid to Matter?
by
Justin
Dan Zarrella spends more time crunching the numbers on social media than anyone else we know. He recently proposed something he calls Zarrella’s Hierarchy of Contagiousness, which breaks down thusly: First, someone must be able to receive your message Then, they must be interested in…