Would Julian Assange Find Anything Juicy in Your Email?
While the world debates the meaning and the merits of Julian Assange, Wikileaks and our expected right to privacy, we at Creative Concepts can’t help but wonder… how interested would Assange be in sifting through your emails? One of the basic tenets of social media…
What Your Customers Can Teach You About Your Own Company
As Blockbuster filed for bankruptcy this past September, Fast Company ran an excellent summary of Blockbuster’s woes by author Adrian Ott. Her take? Blockbuster misunderstood why people were choosing Netflix and Redbox in the first place, and they could never recover from their own clouded…
7 Tips for Shooting Branded Videos on Location
Here at Creative Concepts, we’re often asked to help our clients create interesting videos on location — maybe at work, in a restaurant, during a photo shoot or on the street. And while these on-location videos can be tightly controlled or spontaneously energetic, the locations…
Setting Limits: Examples of Social Media Policies
To help your employees understand what is (and is not) acceptable online behavior, we’ve previously discussed the need to draft an in-house social media policy. But if you’ve been wondering how other companies craft their policies, now you can see for yourself. This online database…
Making Social Media Adoption Painless
So, what happens when your company wants to use social media, but everybody’s worried about what’s “okay” for them to say? It can be daunting (and expensive) to determine which employees should be allowed to engage the public, speak candidly or answer questions. And explaining…
5 Lessons from the Horizon Realty Twitter Lawsuit
By now, even if you don’t live in Chicago, you’ve probably heard of Horizon Realty. That’s because they recently decided to sue one of their tenants over what they considered to be a libelous message posted to Twitter — specifically: When news of this lawsuit…
Blogola: The Nefarious Social Media Vampire That Feasts on Your Credibility
The recent increase in conversations about the pros and cons of blogola — AKA the “grey area” practice of bloggers getting paid by sponsors to write blog posts about those sponsors — highlights the issue at the heart of social media: trust. Blogs exploded in…