Creative Concepts Asks, What Can Geolocation Apps Do For Your Business?
Smart phone users experience many benefits by virtue of being digitally connected. When using mobile while spending the morning shopping with friends, getting a bite of lunch with family, then treating yourself to an indulgent treatment at the spa before opening night with the spouse,…
Use Social Media To Rock Your Next In-Person Event
Tis’ the season – for conferences! Springtime seems to be prime time for events and conferences, so why not use social media to help you get the most out of them? I’ve been relying on a bunch of new (and older) tools and platforms to…
2010: The Social Media Year in Review
December is the month of year-end and best-of lists, and this year there’s no shortage of social media-related countdowns, including: The best social media books of 2010. The top Twitter trends of 2010. The top Facebook status update trends of 2010. The top viral video…
What Is FourSquare — and How Can FourSquare Help Your Business?
Over the first 6 months of 2010, FourSquare — a geolocation-based service that’s designed as a game — has become the latest and hottest social media tool. But if you’ve never used it, you might be in the dark. Here’s how it works: FourSquare allows…
Are You Marketing to Customers or Innovators?
Last week, we mentioned Jeff Pulver’s assertion that mobile apps like Foursquare and Gowalla are overtaking Twitter as the social media world’s tools of choice. Meanwhile, Forrester Research recently reported that one third of adults now post to Twitter or Facebook at least once a…
Don’t Be a Prisoner to Your Tools
In 2007, Twitter won over the crowd at SXSW and changed the way we communicate. In 2010, Twitter may have been supplanted by Foursquare and Gowalla. At least, that’s what Jeff Pulver has surmised based on his own experience at SXSW 2010. As he noted:…