Strengthen Your Online Network with In-Person Events
Ecover’s 30th Anniversary party in NYC. Photo by Kate Eisemann Despite the impressive track record that comes with being a 30 year-old international brand, our client Ecover is still facing one big hurdle when it comes to increasing audience awareness in the United States: They…
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….
The Importance of Reaching Beyond Your Core Audience
The web is crowded and filled with distractions. A successful business finds ways to break through the clutter and deliver compelling messages to the people most likely to act upon them. But how well can you articulate who your target audience is? The New York…
How to Remind Your Customers That Your Company Is Human
Social media is about people. Companies are about profit. Finding ways to bridge that gap can sometimes seem tricky. But there’s one commonality that’s always worth discussing: charity. Most companies have at least one charitable cause that they feel passionate about, usually for personal reasons….
How Twitter Helps Ecover Combat Misinformation and Connect with Customers
Last month, Ecover (our client) had an unusual problem. A UK consumer magazine named Which? alleged that several “green” household cleaners were fabricating (or “greenwashing”) their claims. Ecover was one of the brands named in the report, which was published in The Guardian, creating a…
A Green World We Live In!
Right now, I am living in a Green world. We have just brought on a new client, Ecover. While I knew when we first met that they were a good company doing good things, I didn’t realize just how great they were! It began with our…