Why Social Media Never Moves in a Straight Line
“Social media scientist” Dan Zarrella recently investigated the path a story travels when going viral in social media. His findings? Rarely does a piece of information succeed socially because of one person, or by following one straight line from “new” to “known.” For example… In…
Facebook Is Not Twitter: Treat Your Audiences Differently
If you’re just beginning to use social media, Twitter and Facebook may seem very similar. And while it’s true that both services… Are built around publicly shared “status updates” Enable users to “follow” or “friend” each other Can be simultaneously updated through third party services…
How to Optimize Your Social Media Outreach Strategy
While social media has created more channels for your messages to pass through, the same basic rule of marketing still applies: No matter how great your content is, if nobody knows about it, it’s useless. Fortunately, the folks at MicroArts have compiled some best practices…
Is Your Brand a Good Friend?
It may be time to re-evaluate your brand’s attitude. See, now that businesses and consumers can use social media to interact publicly, it’s changed the way people judge the brands they’ve spoken with. Customers notice how often they’re being listened to, and what kind of…
Is Your Company Afraid to Matter?
Dan Zarrella spends more time crunching the numbers on social media than anyone else we know. He recently proposed something he calls Zarrella’s Hierarchy of Contagiousness, which breaks down thusly: First, someone must be able to receive your message Then, they must be interested in…