3 Tips for Social Media Quality Control
You just spent weeks — maybe even months — crafting a social media campaign that’s guaranteed to amaze your customers, awe your competitors and endear your most loyal fans to you for life. And then you blew it. How? Because you didn’t pay attention to…
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….
Customer Loyalty Drives Social Media Budgets
According to research in US markets, companies who say they use social media primarily to strengthen customer loyalty spend almost twice as much on social media as companies who use these same tools primarily to increase brand awareness. These findings reinforce the “conversational” nature of…
4 Tips to Save Time When Creating Your Social Media Content
Online, people are forever in search of something new. Today’s big news is already tomorrow’s second-page Google return. (Which, thanks to Google Instant, makes yesterday’s news nearly invisible.) And this means your social media channels need to stay fresh or risk becoming irrelevant. Unfortunately, creating…
Social Media Is Closing the Age Gap
Image by Diego Lorenzo F. Jose on Flickr, who includes this description: Who says an old dog can’t learn new tricks? My dad just turned 60 and is newly retired. I got him an Ipod Touch to play with 🙂 Diego’s father isn’t alone in…
How to Read Your Customers’ Minds
On Mad Men, the ad execs of the 1960s rely on focus groups and psychologists to understand their clients’ customers. Today, we have Twitter, Facebook and blogs. Instead of employing tricks and misdirection to learn what people really think about a product or a brand,…
The Importance of Reaching Beyond Your Core Audience
The web is crowded and filled with distractions. A successful business finds ways to break through the clutter and deliver compelling messages to the people most likely to act upon them. But how well can you articulate who your target audience is? The New York…
Do You and Your Customers Have a Common Enemy?
As we’ve mentioned, getting a brand to talk about something other than itself can be difficult. But creating lasting relationships involves finding a common ground — and no matter how wonderful your brand is, no one wants to talk about you 24/7. (Even you.) So…
Bad PR Won’t Kill Your Business, But How You React to It Might
Just 16 months ago, Domino’s Pizza was living a corporate nightmare. A YouTube video showing three of their employees engaging in unsafe and unsanitary food prep had gone viral, and the public was appalled. Today, Domino’s Pizza is celebrating. Its second quarter profits were up…
What Is FourSquare — and How Can FourSquare Help Your Business?
Over the first 6 months of 2010, FourSquare — a geolocation-based service that’s designed as a game — has become the latest and hottest social media tool. But if you’ve never used it, you might be in the dark. Here’s how it works: FourSquare allows…