Social Media Helps Your Customers Connect with Each Other
When you’re the top specialty tea company in the United States, you reach a lot of tea lovers. Our client Bigelow Tea is using social media — from Bigelow Tea’s Facebook (and, yes, MySpace) pages to their YouTube channel, Bigelow loves to share their tea…
Strengthen Your Online Network with In-Person Events
Ecover’s 30th Anniversary party in NYC. Photo by Kate Eisemann Despite the impressive track record that comes with being a 30 year-old international brand, our client Ecover is still facing one big hurdle when it comes to increasing audience awareness in the United States: They…
How Diverse Is Your Social Media Audience?
Picture the audience that you think is currently reading your tweets, streaming your videos and liking you on Facebook. According to the 2010 US Census, your picture might need some tweaking. As the census indicates, Hispanic and African-American audiences are the fastest-growing segments of the…
Holidays Are Your Company’s Annual Chance to Be Human
Photo by eysteina, which comes with a great story. Mathematically, business is all about profit. And, subconsciously, we all understand this. But when the holidays roll around, people get so inundated with sales messages that they become desperate for an emotional life raft that can…
Does Your Brand Scale for Moms, Dads and Kids?
Our client, Ouidad, has been helping women take control of their curls for over 25 years. After one mind-blowing appointment, when they finally see how great their hair can look, many of these women say “I wish I’d known all about this when I was…
Social Media Stress Test: How Much Can You Handle?
When the US recession was in full swing, the government conducted a stress test of the banks to see how much trouble those banks could handle before they’d collapse. Understanding potential worst case scenarios should, in theory, help an organization avoid them. Have you conducted…
Online Contests: A Low-Stress Way to Reach More People
Want to get your brand in front of more people? Try an online contest! Online contests are a fast, easy and low-stress way to earn a high-volume return for a relatively small investment of time and energy. Whether participants can win a $200 Threadless gift…
What Your Customers Can Teach You About Your Own Company
As Blockbuster filed for bankruptcy this past September, Fast Company ran an excellent summary of Blockbuster’s woes by author Adrian Ott. Her take? Blockbuster misunderstood why people were choosing Netflix and Redbox in the first place, and they could never recover from their own clouded…
Are You Sacrificing Your Brand to the Social Media Gods?
You know the story: Gap changes their logo, the public hates it, and then Gap says they’ll crowdsource an alternative. But, in the end, Gap just decides to stick with their original logo after all, claiming that they “learned a lot” from the public’s feedback….
Does Your Brand Change the Way People Feel About Themselves?
The science of branding is fascinating, because it tells us more about ourselves than we’re normally willing to admit. For example, a recent study in the Journal of Consumer Research (reported here by Fast Company Design) indicates that merely being associated with a brand can…