Social Media Is ALWAYS About Sales
You may use social media to increase brand awareness, build a loyal community or manage customer service, but make no mistake: you are always selling. Every tweet you send is a pitch. Every Facebook status update is an advertisement. Every YouTube video is a commercial….
Here’s a Social Media Secret from Creative Concepts: Brands Are People Who Need Love Too!
Nothing makes a brand (or that brand’s agency) happier than seeing how much their customers love their products and services. And when that love is shared in public via social media, so much the better — especially because that love is so often eclipsed by…
How New York Fashion Week Can Help YOU Connect with New Audiences
Ouidad, backstage with the curly models of NYC Fashion Week 2011 When your brand is well-known in your field, you have a story worth telling. But how do you find new audiences to share that story with? You find something everyone has in common. For…
Barbie and Ken: Even Their Stale Social Media Feels Like Plastic
To celebrate the 50th anniversary of the very first Ken doll, Mattel — the creators of Barbie, Ken and their vast plastic empire — launched a social media campaign to help Ken woo Barbie back. If you didn’t know, the iconic couple broke up a…
The Return of Experts?
Like all things in life, trust is cyclical. Last year, in the shadow of the recession, public trust was amazingly (but predictably) low. But now, according to the results of the annual Edelman Trust Barometer, trust in “people like us” is plummeting while trust in…
How Creative Concepts Helped Bigelow Tea Find 10,000 Active Facebook Fans!
What’s better than a lot of fans? A lot of active fans. When it comes to social media, a small-yet-active audience is often more valuable to a business than a large-yet-passive audience. Why? Because the incoming feedback, suggestions, color commentary and positive word of mouth…
Is Your Entire Social Media Team Working from the Same Playbook?
Let’s say that, until now, you’ve had one small team (or even one single person) be responsible for your company’s entire social media presence. And now that things are going well, you want to expand. Maybe that means involving more people. If so, consider this:…
Do You Know Who Your Customers Really Are?
Who’s looking at your website right now? What are they looking for? Why? If you can’t tell, all your marketing is guesswork. Social media usage may differ among age groups, but everyone from children to seniors has the ability to find and engage your brand…
Simplifying & Streamlining Social Media
These (quite good) Five Organizing Principles for Social Media by Judy Shapiro have us thinking… how did social media ever get so complicated in the first place? Part of it is the vast number of tools we have at our disposal. Since most of them…
Tips for Making Your Social Media New Year’s Resolutions
As 2011 approaches, you already have some personal and business goals in mind that you’d like to work toward. But what about your social media goals? (You do have social media goals, right?) First, identify the obvious problems that are hampering your social media efforts:…