Three Ways to Tell if Your Social Media Agency Is Lying
Here’s a dirty little secret: you don’t need a degree, a portfolio or any experience to make a living at social media. All you really need is a website. (And, if you’re really fancy, a blog.) Because the barrier to entry for this emerging field…
Creative Concepts Shares 11 Ways We Help Our Clients Stand Out on Twitter
If you think writing novels (or blog posts) is hard, try tweeting for a living. In most forms of communication, the audience invites you to spin your story and enchant them over time. Even a 30 second TV commercial gives you half a minute to…
Here’s a Social Media Secret from Creative Concepts: Brands Are People Who Need Love Too!
Nothing makes a brand (or that brand’s agency) happier than seeing how much their customers love their products and services. And when that love is shared in public via social media, so much the better — especially because that love is so often eclipsed by…
3 Ways to Avoid a Social Media Rain Delay
Torrential downpours, power outages, floods. That’s what’s in the forecast for most of the east coast today, as businesses and municipalities scramble to brace against mother nature. But inclement weather is more than just an inconvenience. The delays they generate can also result in lost…
How New York Fashion Week Can Help YOU Connect with New Audiences
Ouidad, backstage with the curly models of NYC Fashion Week 2011 When your brand is well-known in your field, you have a story worth telling. But how do you find new audiences to share that story with? You find something everyone has in common. For…
The Return of Experts?
Like all things in life, trust is cyclical. Last year, in the shadow of the recession, public trust was amazingly (but predictably) low. But now, according to the results of the annual Edelman Trust Barometer, trust in “people like us” is plummeting while trust in…
Getting Ahead on Your Social Media Spring Cleaning
Here at Creative Concepts, we regularly re-evaluate our social media strategies based on what our metrics tell us is (and isn’t) working. You probably do, too. And yet, if you’re anything like us, while you’re busy tackling the big picture and the day-to-day details, certain…
How Creative Concepts Helped Bigelow Tea Find 10,000 Active Facebook Fans!
What’s better than a lot of fans? A lot of active fans. When it comes to social media, a small-yet-active audience is often more valuable to a business than a large-yet-passive audience. Why? Because the incoming feedback, suggestions, color commentary and positive word of mouth…
Is Your Entire Social Media Team Working from the Same Playbook?
Let’s say that, until now, you’ve had one small team (or even one single person) be responsible for your company’s entire social media presence. And now that things are going well, you want to expand. Maybe that means involving more people. If so, consider this:…
What’s Your Social Media “Seinfeld Ratio”?
During the initial wave of social media adoption by businesses and brands, conversation was key. Brands were lauded not for using these tools to sell, but for using them to chat. To listen. To appear human. But that mentality may be shifting. Remember Seinfeld? It…