Creative Concepts Review of Social eCommerce and Fashion Site, Styleowner.com
On a Saturday morning a couple of weeks ago, I happened to peruse a blog entry on Mashable about a site called StyleOwner. I read about a lot of new sites and apps and always investigate them as possibilities for Creative Concepts and/or our clients and this time was no different. As…
Creative Concepts PR How-Tos: Building Successful Media Lists
Every PR person has to create media lists during their career. From building a list from scratch to accessing your own personal database of names and publications, either way – most clients and their products call for the creation of a media list tailored…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…
Creative Concepts Notes What to Do and What Not to Do When Pitching To Bloggers and the Media
This link is a great example of every PR person’s worst nightmare: a journalist (or blogger in this case) makes fun of your pitch, shoots you back a snarky response, and it doesn’t end there as you continue to make more mistakes and they continue to…
Creative Concepts Shares the Benefits of Facebook Advertising
If you’re a Facebook user, by now you’ve undoubtedly gotten used to seeing ads on the right side of your Facebook pages. Once the province of big brands (who paid tens if not hundreds of thousands of dollars to appear on your Facebook home page),…
Creative Concepts Teen Insights On Texting
Thank god for my cellphone. I might not have a complicated data plan, or a Blackberry or an iPhone, but texting works and it’s important to me. It’s nice to have some contact with the outside world, trust me. For me, it’s a way to…
A Creative Concepts Teen Insight On Harry Potter And Social Media
For over ten years, I grew up side by side with Harry Potter, Hermione Granger, and Ron Weasley. I remember the first time I picked up Harry Potter and the Sorcerer’s Stone, a fresh birthday present, and promptly got lost in the wizarding world. Every book…
Just Checking Facebook for Five Minutes….Yeah Right
Story of my life: Oh I’ll just go on Facebook for five minutes. An hour later: still there. I’m frequently distracted from my homework as I creep on my friends’ pictures and profiles, and sometimes connect with old friends and family I haven’t seen with…
Creative Concepts Uses Video To Connect Brands to the Consumer
Sometimes it takes more than the written word to really get the consumer excited about your brand. In today’s culture of You Tube and reality TV, people are used to getting up close and personal with everyone from celebrities and socialites to the girl next…
Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself? While the merits of that question can…