Repurpose Your Brand’s Content for Social Media
When I do any public speaking, attend a cocktail party where people ask about social media, or meet a potential new client, one of the first things people ask is how do they or their company produce enough content to fill a week’s worth…
Native Advertising: Who Creates The #Content, A Case Study
Native advertising is a hot topic right now but what is it and who creates the content, the sponsor or the publisher? Well first, “native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s…
Daily #Content Matters For Brands, Tips To Make It Work
As I approach my tenth year working in social media, I often look at the lay of the land and think of where “blogging” was back in 2005 (before the words “social media” even existed) and where the art of doing business socially stands today. …
Creative Concepts Asks, Would You Want To Have Lunch With Your Blog?
Lunch with friends – is there a better pick-me-up for a Wednesday? The dragon rolls and rangoons shared with people who know how to make you laugh, appreciate your trials, share your triumphs, teach you a little something, and all-around “get” you – well, that’s…
Relevance: Content Marketing’s 3rd Jewel
It’s likely you’ve heard the axiom “Content is King,” to which many online marketers have amended, “Context is Queen.” In keeping with the monarchy analogy, to these decrees I add “Relevance is Prince.” Here’s why. Content – technically well composed and stylistically appealing – is…